Associate Media Planner

Agency:

Critical Mass

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

We are seeking an Assistant Social Buyer to join our Media team in New York. This position is responsible for providing support to the Media team across all aspects of paid Social. Job responsibilities include the usage of Social platforms tools and data to activate campaigns as one part of multichannel media plans; collaborating amongst the team to launch social media campaigns and stewarding buys to ensure they meet their defined KPIs.

We’re looking for a positive addition to our team; someone who is looking to dive in, learn and grow and help us further our media efforts at MRM. In return, we offer an environment that is challenging, creative and supports individual professional development.

Our team members collaborate with account services, strategy, creative and data & analytics teams daily and gain exposure to a wide variety of marketing programs. MRM Media offers an exciting opportunity to learn about marketing across sectors, and types of programs (awareness, engagement, conversion), while increasing depth of experience in your focus area.

Key responsibilities will include:

· Assisting in developing tactical media plans that include audience, creative and other strategies designed to meet the goals of a given campaign.

· Coordinating with cross-functional teams to manage the media trafficking and billing processes.

· Collaborating with the social team to analyze and determine recommended partners.

· Launching and QAing paid social campaigns on platforms that may include, Facebook, Instagram, TikTok, Snapchat, Pinterest and LinkedIn .

· Providing input on placement naming convention and trafficking strategy.

· Supporting in the creation of performance reports, extract actionable insights, i.e. explaining the why behind the data, and recommend optimizations.

· Keeping a finger on the pulse of media and marketing trends, tactics and emerging opportunities, especially amongst the social channels

Required Skills:

· 1 year media experience through a full-time role or internships

· Solution-oriented, inquisitive, persistent, detailed, creative, collaborative

· Strong verbal/written communication

· High energy and ability to produce high-quality work quickly

· Expertise in managing numbers – if you can whip through an Excel you’ve got an ace in your pocket

· Working knowledge of Word and Powerpoint





Salary Range: $55,000 - $60,000 USD

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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