Associate Director - Analytics & Strategic Insight

Agency:

Golin Ketchum

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

Job Description:

Associate Director/Director, Analytics & Strategic Insight

A senior analytics and insight leader, motivated by helping unlock opportunity via an increased understanding the role earned plays in affecting outcomes and how by identifying the most compelling audience insights, you are able to harness this potential.

This is a hands-on role for someone who knows how modern analytics tools work, understands what they can and cannot tell us, and can design sophisticated measurement and insight approaches. You’ll be able to turn complex findings into clear strategic insights, compelling stories and practical recommendations.

You’ll lead primarily through projects, client relationships and influence across the business. Based in London but global in outlook, you’ll work across core client accounts, helping to grow our analytics and insight offer.

What you’ll do

• Lead the development of measurement strategies and performance frameworks across campaigns, always-on programmes and global client relationships.

• Design sophisticated measurement models that connect communications activity with meaningful audience, brand and business outcomes.

• Work hands-on across platforms including Talkwalker, Meltwater, Semrush, Profound, Claude, Power BI and other emerging social listening, search, AI and analytics tools.

• Understand how data is collected, structured and analysed, ensuring that methodologies are robust, transparent and right for the question being answered.

• Build and oversee dashboards and reporting systems that bring together data from multiple sources and markets in a clear, current and genuinely useful way.

• Conduct analysis directly, while drawing on the wider team for specialist data science, technical builds and more complex analytical work.

• Interrogate findings to uncover patterns, anomalies, emerging trends and unexpected connections that others may miss.

• Turn analysis into actionable strategic insight, helping clients make better communications, marketing and business decisions.

• Create reports and presentations that are sharp, compelling and honest about what the evidence does and does not show. You should be proficient in storytelling and making information meaningful.

• Present complex findings confidently to senior clients, making technical subjects accessible without oversimplifying them. This includes being able to present data in a way that sells it to clients (note: ppt is our most used presentation tool).

• Lead multidisciplinary project teams and bring together strategists, analysts, creatives, client teams and technical specialists around a clear objective.

• Build trusted senior client relationships, becoming the person they turn to when they need clarity, evidence and a stronger point of view.

• Help shape and evolve our analytics offer, exploring new tools, methodologies and applications of AI.

• Drive commercial growth by identifying unmet client needs, developing new propositions, contributing to pitches and expanding existing relationships.

What you’ll bring

• Strong practical proficiency across social listening, media intelligence, search analysis, AI research and data visualisation platforms.

• A strong understanding of how analytics platforms work, including their methodologies, strengths, limitations and appropriate use cases.

• A track record of designing sophisticated measurement frameworks that go beyond outputs and vanity metrics.

• Strong analytical judgement: you know when the evidence is meaningful, when it needs further interrogation and when it does not support the conclusion being drawn.

• A storyteller’s instinct for finding the clear and compelling through-line within complex or messy information.

• A strong understanding of communications and marketing, and how insight can improve strategy, creative work and performance.

• Confidence presenting to senior audiences and creating PowerPoint that lands, helping a room understand what matters.

• Commercial instinct and experience identifying opportunities, shaping propositions and helping to win or grow client business.

• A collaborative mindset: comfortable owning the thinking while recognising when specialist technical expertise will make the work stronger.

• Curiosity, intellectual rigour and a desire to keep learning as tools, platforms and methods evolve.

What success looks like

You will make analytics more central to how Golin Ketchum works, moving clients beyond retrospective reporting towards evidence that actively improves decisions.

You’ll raise the quality and sophistication of our measurement, strengthen confidence in our methodologies and turn complex data into insights that clients value, trust and act upon.

You’ll also build influential client relationships and create commercial opportunities by showing how better analytics can solve bigger communications and business challenges.





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