Account Director - B2B Tech PR

Agency:

Golin Ketchum

Job Function:

Account Management and Growth

Job Subfunction:

Account Management

Job Description:

The role

We’re looking for an Account Director who is an all-rounder. You’ll be as comfortable shaping a C-suite narrative as pitching a tier-one business journalist, running a creative brainstorm or managing an account budget. You’ll partner with our Directors to lead day-to-day client delivery and grow the people around you.

What you’ll do

• Strategy and counsel: Turn clients’ business goals into communications strategies grounded in insight and data. Counsel, and challenge where needed, on reputation, policy and regulation (from AI and data to sustainability), and on which cultural moments to join or avoid.
• Earned media and influence: Lead media relations across business, trade, tech and consumer press. Build influence beyond traditional media, including analysts, creators, LinkedIn voices and the sources behind AI-generated answers. Run executive visibility and spokesperson programmes.
• Creative: Brief and work with our Strategy, Creative, Data and Digital teams, pushing for brave, earned-first ideas over safe ones.
• Client leadership: Own day-to-day client relationships and deliver to time, budget and quality. Measure impact against business outcomes, not just coverage. Work across UK, EMEA and global teams.
• Growth and people: Spot organic growth, contribute to new business from strategy to pitching, and coach your team with clear, kind feedback.

What you’ll bring

• Agency experience at Account Director level, or a strong SAM ready to step up, on technology, B2B or corporate accounts
• Earned media results with business, trade and national press, and the relationships to match
• Experience beyond media relations: thought leadership, exec profiling, analyst relations or social
• A working understanding of how policy and regulation affect tech businesses
• Confidence with data, measurement and AI tools
• Commercial skills: scoping, budgeting, forecasting
• Experience managing and developing people
• Excellent writing and editorial judgement

Nice to have: specialist sector experience (AI, fintech, semiconductors, telecoms, HCM tech, cybersecurity), multi-market programmes, public affairs or crisis work, creator-led programmes, and award-winning work you can talk us through.

About us

Our growing London Technology team includes corporate and media specialists, B2B strategists, creative technologists and digital experts. We’re part of a global network with tech hubs in London, San Francisco, Dallas, New York and China. Our philosophy is to make the complex simple, helping enterprise and consumer tech brands tell human stories.

Golin Ketchum, formed in 2026 from the merger of two iconic agencies, is the most awarded PR agency of the decade and is powered by Omnicom’s data and AI capabilities. We’re fiercely ambitious, fundamentally kind, and we build an inclusive team where every voice is heard.





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