Staff/Principal Product Designer

intercom | Artificial intelligence software

13d 23h ago

Hybrid

Full Time

United Kingdom

Title: Staff/Principal Product Designer Location: London, England

Fin, now part of Salesforce, is on a mission to help businesses provide perfect customer experiences.

Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey, from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration. Fin can also be combined with our natively integrated Intercom help desk, giving modern support teams one single system.

Together with Salesforce, the #1 AI CRM, where humans with agents drive customer success, we're building the future of customer experience. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword, it's a way of life. The world of work as we know it is changing, and we're looking for Trailblazers who are passionate about bettering business and the world through AI.

Ready to level up your career at the company leading workforce transformation in the agentic era? You're in the right place. Agentforce is the future of AI, and you are the future of Salesforce.

Why you should join Fin today

AI is transforming everything—fast. We’re at the forefront, shaping the AI Agent category and redefining customer service with Fin. Soon, Fin will handle the vast majority of customer interactions, setting a new standard for support.
This shift isn’t just changing what we build—it’s changing how we work. Our team is constantly evolving, integrating AI into design, development, and go-to-market strategies.

At Fin, design is in our DNA. With 60+ designers across R&D and Brand and two co-founders from design, you’ll never have to fight for your place at the table.

Here, designers lead from the start, shaping products that millions of people interact with daily. If you want to work on cutting-edge AI experiences that push the boundaries of product design, there’s no better place to be.

Why this role exists

In a world where it’s easier and easier to get software off the ground and to 75% built, it’s the last 25% that really matters. We need deep craft specialists—people who will raise the quality bar, bring a spark of creativity, drive best-in-class interaction and visual design, and push execution excellence across our most strategic product areas.

This is not a strategy-only or people-management role. We need a maker, a doer, a leader in craft.

If you have a deep passion for interaction design, product thinking, and pixel-perfect execution—and the leadership and autonomy to drive impact without waiting for direction—this is the role for you.

Must Have Experience

We’re looking for a world-class IC designer who:

Has shipped complex, high-quality software products.
Designs for multiple surfaces—desktop, mobile, chat interfaces, AI first and emerging experiences.
Balances speed and detail—knows when to move fast and when to obsess over the last 1%.
Thinks end-to-end—from big-picture systems thinking to the smallest interaction detail.
Understands engineering and can build prototypes to communicate ideas (Framer, Loveable, Windsurf, Vercel, Figma, code etc...).
Has taste. You know what great design looks and feels like, and you push to get there.
Can tell a compelling story—articulating your decisions with clarity and conviction.
Operates with agency, ownership, and autonomy—doesn’t wait to be told what to do.

Who This Role Is Not For

This role is not for you if:
● You prefer strategy, research or system design over execution—this is a craft-heavy role.
● You need a lot of direction or structured processes—you should thrive in open-endedness and ambiguity.
● You don’t obsess over details—we’re looking for someone who sweats the pixels.
● You primarily work on marketing sites—this role is about designing deep, functional software experiences.

Day-to-Day Responsibilities

What you’ll be doing:
● Owning end-to-end design for high-impact product areas from concept to execution.
● Defining new interaction patterns and design paradigms for Fin, our automation, and AI-powered tools.
● Sketching, prototyping, and testing ideas at different fidelities to validate decisions.
● Working closely with engineers and PMs to define problems, move quickly, and deliver high-quality solutions.
● Maintaining high standards of craft while balancing speed and execution.
● Contributing to design culture—mentoring others, pushing for greatness in a team, refining processes, and sharing knowledge inside and outside Fin.

What Success Looks Like

You’ll know you’re successful if:
1. You’ve raised the design bar. Your work is referenced as an example of exceptional craft and taste.
2. You’ve shipped product with major business impact. The areas you own are visibly better because of you.
3. You operate autonomously. You don’t need direction—you see what needs to be done and do it.
4. Engineers love working with you. Your designs are considered, clear, and easy to implement.
5. Your peers trust your judgment. When you push for quality, people listen.

Interview Process

We understand that interviewing for a new role is both time and energy consuming–we aim to be thorough, speedy and transparent in our approach. You should expect for the entire
process to be no more than 4 weeks from start to finish. You’ll meet with various members of our team and have the opportunity to fully validate that Fin and the role is the right fit
for you.

Ready to build something great?

If you're driven to push the boundaries of product design and have the craft, autonomy, and taste to make a real impact, we want to hear from you.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. At Fin, we want to give people what they need to do the best work of their careers. Our benefits and programs are designed to support your health and wellbeing, your family, your time away from work, and your financial future. Offerings vary by location in line with local practices and requirements. Learn more about working at Fin and the benefits we offer at fin.ai/careers. Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

Policies

Fin has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

We have a radically open and accepting culture at Fin. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

Required Skills

vercelfigma

Required Languages

🇬🇧 English