Senior Product Manager, Instacart Business - Growth

Title: Senior Product Manager, Instacart Business - Growth Location: Canada - Remote (ON, AB, BC, or NS Only)

Overview

Instacart Business is hiring a Senior Product Manager to drive growth on Instacart Business. You'll own how we acquire, activate, retain, and expand business customers across SMB, mid-market, and enterprise.

About the Role

You'll own the growth roadmap end to end. That means setting the goals, sizing the opportunities, running the experiments, and deciding what to scale and what to kill. We're focused on durable growth: compounding levers that keep businesses ordering and grow their accounts over time.

Instacart Business's features are one of your biggest levers. Team accounts, spending controls, invoicing, tax-exempt purchasing, and integrations are what we lead with when we acquire customers, what we activate them into, and what makes Instacart Business part of how they run. Driving adoption of those features is a dedicated growth initiative. You'll also spot where new or expanded features can open up more growth.

The role suits a PM who knows funnel metrics and experimentation well, and who has the product craft to turn what they learn into better experiences. You'll bring your own point of view on where growth comes from, and you'll align Marketing, Sales, Partnerships, Design, Engineering, and Data Science behind it.

About the Team

Instacart Business brings Instacart's same-day delivery to companies of every size, from small offices and restaurants to large enterprises. Our customers use it for office snacks and supplies, team events, restaurant restocking, and everything in between. We build for how businesses buy. That means shared accounts with team management, spending controls and approvals, tax-exempt purchasing, invoicing and net terms, and integrations with the expense and procurement tools businesses already use. These features are available in the Instacart app and on the e-commerce sites Instacart powers for retailers.

Many businesses already shop on Instacart outside of Instacart Business. You'll convert them into Instacart Business customers and grow the accounts we already have.

Growth sits within the product team. You'll work alongside the PMs building payments, invoicing, and integrations. We're a small team with a high bar for craft and a bias toward shipping, measuring, and learning fast.

What You'll Do

• Own the business customer funnel. This covers acquisition, activation, habit formation, retention, and winback across SMB, mid-market, and enterprise. You'll set the goals and metrics, then build the experiment roadmap against them.
• Grow existing accounts. You'll turn single-buyer accounts into team accounts and single-location customers into multi-location ones, and increase order frequency and spend over time.
• Drive adoption of business features. You'll run feature adoption as a dedicated growth program, making sure customers find, set up, and keep using the features built for how businesses buy. That includes how we position those features during acquisition and onboarding.
• Build growth into the product. You'll own onboarding, in-product education, and lifecycle experiences. You'll partner with Marketing, which owns CRM and outbound channels.
• Grow business on retailer sites. You'll own business customer growth on retailer sites powered by Instacart.
• Grow through partners. You'll work with Partnerships on co-marketing and integrations that bring Instacart Business to where business buyers already are, and measure their impact.
• Build and expand features that drive growth. You'll find opportunities to build new features and expand existing ones, then scope and ship the work with the biggest growth impact.
• Use AI in the product and in how you work. In the product, that means personalization, targeting, and churn prediction. In your own workflow, it means doing more research and analysis with a small team.
• Work across the company. Your partners are Marketing, Sales, Partnerships, Design, Engineering, Data Science, and Finance.

About You

Minimum Qualifications

• 5+ years of product management experience, including ownership of a growth area with measurable, durable results in acquisition, activation, retention, or lifecycle.
• You're strong at experimentation and analysis. You design A/B tests, work in the data yourself, and make clear calls on ambiguous results.
• You weigh tradeoffs between growth and profitability and between short-term wins and compounding levers.
• You've shipped product features end to end.
• You write and communicate clearly, and you can align senior partners around a decision.

Preferred Qualifications

• Experience with B2B, SMB, marketplace, or SaaS growth.
• Experience growing customers across segments, from SMB through enterprise, or driving account expansion.
• Experience partnering with Growth or Performance Marketing on attribution, channels, and budget.
• Experience with growth partnerships, co-marketing, or product integrations with external partners.
• Experience applying AI/ML to growth problems.
• Familiarity with grocery, retail, or CPG.

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