Performance Marketing Manager

Position:
Performance Marketing Manager

Company:
Inspira Education Group

Compensation:
OTE $140,000-$150,000

Location:
United States, New York City

Employment type:
Not specified

Work Arrangement:
In-person, 5 days a week in NYC office (Gramercy)

Short Summary:
Inspira Education Group is seeking a Performance Marketing Manager to shape and execute performance marketing strategies, directly supporting client acquisition and revenue goals.

Responsibilities:
- Support and execute the direct-to-consumer growth strategy across channels such as Google Ads, Meta, TikTok Ads, etc.
- Test and evaluate new growth channels and tactics.
- Optimize campaigns, audiences, and creative strategy to improve ROAS.
- Conduct A/B testing, cohort analysis, and customer segmentation.
- Use SQL and/or Python for deeper analysis and forecasting.
- Develop forecasting models and assist with performance reporting.
- Partner with the data team for attribution modeling.
- Analyze marketing performance metrics for budget allocation.
- Support CRO initiatives to optimize client touchpoints.
- Build collaborative relationships with various teams.
- Contribute to a culture of experimentation and learning.

Requirement:
- 3+ years of experience in performance marketing or paid media roles.
- Solid understanding of paid search and paid social.
- Hands-on experience with key advertising platforms (e.g., Google Ads, Meta Ads).
- Strong analytical skills and comfort making data-driven decisions.
- Familiarity with marketing automation and attribution tools.
- Experience with web analytics tools (e.g., Google Analytics).
- Strong organizational and project management skills.
- Clear communication skills.
- Basic SQL/Python knowledge is a bonus.

Benefits:
- Health, dental, and vision insurance (100% employer paid).
- Flexible paid time off (PTO) and paid holidays.
- 401(k) with company match.