Senior Product Marketing Manager

The Role

As a Senior Product Marketing Manager, you serve as the strategic bridge between product strategy, sales execution, and market revenue growth. Operating as an advanced "player-coach," you own the end-to-end go-to-market (GTM) strategy—setting positioning, driving product launches, and building high-impact enablement assets yourself.

You will lead competitive intelligence, influence pricing/packaging frameworks, and translate product capabilities into compelling narratives that accelerate sales win rates and expand customer lifetime value.

Success in this role means that within 6 months, you have established a unified positioning framework across core customer segments, executed at least one full-scale product launch with direct pipeline attribution, and delivered battlecards actively utilized by sales in live deals. Within 12 months, your PMM initiatives consistently drive measurable pipeline growth, increase win rates against top competitors, and establish market-led feedback loops into the product roadmap using advanced AI workflows.

What you’ll be doing

• Go-to-Market (GTM) Leadership & Product Launches: Lead end-to-end GTM strategies for new product features, tier releases, and target market plays to drive customer acquisition and adoption. Partner closely with Product Management to align product roadmaps with commercial revenue goals and market opportunities.
• Positioning, Narrative & Messaging Frameworks: Define and maintain category positioning, segment-specific value propositions, and messaging frameworks that differentiate Indeed Flex in the market. Ensure a consistent brand narrative across all buyer touchpoints, sales collateral, and digital channels.
• Sales Enablement & Competitive Intelligence: Build impactful sales tools (pitch decks, demo scripts, one-pagers, case studies) and conduct regular training to increase sales velocity and close rates. Own win/loss analysis, track competitor pricing/features, and build actionable battlecards to ensure sales reps are positioned to win against top competitors.
• Lifecycle Adoption & Pricing Strategy: Partner with Demand Gen and Customer Success on onboarding campaigns, interactive demos, and customer communications that increase LTV and reduce churn. Bring competitive and customer insights to the table to influence product tiering, pricing, and packaging structures.
• Roadmap Influence & Analyst Relations: Deliver market-backed business cases, customer evidence, and sizing metrics to influence what gets built on the product roadmap. Represent the product to industry analysts and contribute to market research reports that shape buyer consideration lists.

What you'll need

Nice-to-Haves

• Experience in staffing, workforce management, marketplaces, or other high-volume operational environments preferred.

What you’ll get

About Us

We’re helping people get jobs by modernising the world of temporary work. At Indeed Flex, we provide our community of "Flexers" with total control, choice, and ownership over how they work. Through our evolving technology, we’re putting the power of work in the palm of people's hands—connecting businesses with skilled, vetted talent and giving job seekers the fastest way to find shifts that fit their lifestyles.  This platform helps businesses scale their workforce efficiently during busy periods without long-term commitment or administrative hassle.

Whether it’s hospitality, retail, or warehousing, we’re building a more flexible, efficient, and empowered labour market for everyone.