Principal Product Marketing Manager - IIS

Title: Principal Product Marketing Manager - IIS Location: United States of America

Reports to: Director, Product Marketing

Location: Remote US

Compensation Range: $180,000 to $210,000 base plus bonus and equity

What You’ll Do: 

As the Principal Product Marketing Manager for the Huntress In-house IT and Security (IIS) segment, the lean IT and security teams at small and midsized organizations who are expected to protect everything with a handful of people (or sometimes just one).

Our existing product-aligned PMMs define what each product does and why it matters. You take that work the last mile, creating next-level narratives, new content, and enablement that resonate with your segment so that marketing, sales, and channel partners can have more relevant conversations and close more business, faster.

You are Outcome-Obsessed, connecting messaging, enablement, and demand programs to measurable business results. You bring Perfect Imperfection to research and go-to-market work by acting on useful insight, learning quickly, and sharpening the IIS motion each quarter. Candor guides how you work across teams, giving you the confidence to make recommendations, hold a point of view, and push back constructively.

Responsibilities: 

• Own IIS segment positioning, value propositions, message architecture, proof points, and a repeatable bill of materials across the personas and key industries of your segment.
• Conduct ongoing research and analysis to improve the IIS motion, including representing the voice of IIS buyers and their needs in product launch and roadmap conversations.
• Partner with Product Marketing peers to adapt portfolio and platform content for IIS audiences and key industries.
• Partner with Campaigns and Growth Marketing to turn audience insight into demand programs, nurture streams, outreach, livestreams, buyer guides, verticalized content, comparison content, business-case tools, demo narratives, and other mid- and bottom-funnel assets.
• Equip SDRs, AEs, and Customer Account Managers with talk tracks, discovery questions, objection handling, content, and enablement.
• Support the Channel team with vertical-specific content, battle cards, and the core narratives used to train VARs and distributors, working alongside Channel SEs.
• Work with our Microsoft alliance team to develop and refine the partnership story and related content, including how Huntress helps customers get more value from their Microsoft licensing.
• Use AI to orchestrate repeatable workflows for market and buyer analysis, research, and content development, thoughtfully validating outputs for accuracy, relevance, and quality.

What You Bring To The Team: 

• You have 6+ years of product marketing experience, including 3+ years in B2B cybersecurity software, with measurable results you can show.
• You have experience marketing and selling to in-house IT and security buyers, with experience serving small and midsized businesses preferred.
• You bring a buyer-centric mindset and naturally frame messages around pain points, buying triggers, personas, decision-making, and outcomes.
• You can turn complex technical ideas into clear, compelling narratives for both business decision makers and technical practitioners.
• You have partnered hands-on with Campaigns or Growth Marketing teams to create programs, nurture streams, and content that contributed to pipeline.
• You have experience working with sales and channel partners, including VARs and distributors.
• You collaborate effectively, hold a clear point of view, balance competing stakeholders, push back constructively, and move comfortably between strategy and hands-on execution.
• You can orchestrate AI-supported workflows for research, analysis, and writing, while applying sound judgment to validate and improve the output.

What We Offer: 

• 100% remote work environment - since our founding in 2015
• Generous paid time off policy, including vacation, sick time, and paid holidays
• 12 weeks of paid parental leave
• Highly competitive and comprehensive medical, dental, and vision benefits plans
• 401(k) with a 5% contribution regardless of employee contribution
• Life and Disability insurance plans
• Stock options for all full-time employees
• One-time $500 reimbursement for building/upgrading home office
• Annual allowance for education and professional development assistance
• $75 USD/month digital reimbursement
• Access to the BetterUp platform for coaching, personal, and professional growth