Commercial Demand and Lead Generation Coordinator

Description

Overview:

The Commercial Demand & Lead Generation Coordinator, Capstone Partners is responsible for planning, developing, and implementing complex demand and lead generation programs to advance business objectives and drive new revenue opportunities for Capstone Partners.

Primary Responsibilities:

Based on existing processes and established best practices, and under limited supervision of the Commercial Demand & Lead Generation Manager, the primary responsibilities of this coordinator role include, but are not limited to:

• Audience Building: Assist the DLG team with building, and continuously refreshing, segmented target audiences for Capstone’s lead generation and nurturing campaigns, including sector-focused private company owners/CEOs/founders, strategic public company owners, and private equity firms. Includes utilization of tools, such as Source Scrub, Zoom Info, Grata, Pitchbook, LinkedIn, DealCloud and other databases to find and enrich company and contact data for specific campaigns.

• Contact Nurturing: Work collaboratively with assigned industry banking teams to define sector-specific target audiences and plan, produce, and implement email and social campaigns to drive brand awareness and new business opportunities.

• Content Distribution: Collaborate with Capstone Industry Banking Teams and the Market Intelligence Team to advance the firm’s thought leadership by publishing SEO-optimized content to our website, including industry reports, blog articles, whitepapers, press releases, deal announcements, and case studies. In accordance with DLG guidelines, meet or exceed deadlines for publishing and distributing content, in the most effective and efficient manner with the goal of optimizing engagement.

• Search Engine Optimization: Run Google keyword analytics reports to inform Capstone Marketing Intelligence Team of important long tail keywords to include in titles of upcoming reports and articles for assigned industry banking teams. Include pre-identified keywords in page titles, header tags, URLs, and meta descriptions of report and article landing pages. Utilize Yoast SEO WordPress plugin to optimize each landing page prior to publishing.

• Email Lead Gen Campaigns: Execute end-to-end email demand generation and prospect nurturing campaigns for all assigned banking teams, including sending emails on behalf of assigned bankers/RMs for reports/articles published, trade show appearances, deals announcements, and other touchpoints as needed.  Regularly conduct A/B or multivariate tests on emails to optimize campaign performance.

• Reporting: Provide assigned banking teams with in-depth campaign analytics reports on all completed email campaigns, including reporting on email KPIs, successes, failures, and other trends and statistics that can assist with optimizing future campaigns. Includes adding prospect direct replies to the firm CRM and creating referral records for sourcing reports.

• Social: Create and publish posts on corporate social media accounts for assigned industry teams including assisting with the development and production of content and creative graphic assets for postings, with the goal of increasing engagement with target audiences.

• Quality Control: Accountable for the quality and accuracy of all email communications, social posts, website pages and other marketing and communication deliverables associated with marketing activities for assigned investment banking teams, including adherence to applicable compliance standards. Includes proofreading of marketing and communication deliverables for brand, style and content edits, including email copy, website pages, and social posts, among other marketing collateral..

• Graphic Design:  Utilize Photoshop to prepare various digital assets for marketing campaigns, such as email, website and social post graphics, and digital deal tombstones.

• Events: Oversee appearances at trade shows and partnership events for assigned industry banking teams. Assist with creating email marketing campaigns and social posts around select trade shows with the goal of generating meeting opportunities for bankers with potential prospects in attendance.  For select, high profile trade shows, develop SEO-optimized landing pages to showcase our presence at the event and increase our search rankings for potential leads searching for show information.  Includes entry of all trade show information into our Tradeshow & Event Calendar in our CRM.

• Deal Announcements: Assist assigned banking teams with writing and publishing deal and transaction announcements to Capstone’s website in a timely manner, including using Photoshop to create digital tombstones for sharing in pitches and online.

• Cross-Team Collaboration: Work in close collaboration with assigned industry teams and Market Intelligence Team on the timing of content for marketing campaign launches, serving as a liaison to keep the broader Demand & Lead Generation Team informed of launch and publication dates and ensuring that assigned campaigns are completed in a timely manner.

• Internal Presentations: As needed, prepare internal communications regarding team operations and use of the firm’s CRM system for presentations to investment banking teams, including assisting senior team leaders with training presentations for junior banking teams and onboarding new employees.

• Data Quality: Responsible for ensuring the quality and accuracy of all company and contact data personally entered into the company’s CRM system.

• Misc: Following general guidelines, and under limited supervision of the SVP and VP of Demand & Lead Generation assist with other marketing-related assignments as needed. Regular contact with internal and external stakeholders is required to obtain, clarify, or provide facts and information.

Basic Qualifications:

• Bachelor’s degree

• 2+ years in a B2B marketing or lead generation role

Preferred Qualifications:

• Expertise with marketing automation software required; Experience with HubSpot preferred.

• Experience with social media marketing for B2B required; experience with social for financial companies preferred.

• Possess Intermediate-to-advanced grammar and copywriting skills.

• Editing or proofreading experience and high attention to detail

• Be proficient in editing and proofreading materials, demonstrating a high attention to detail.

• High degree of proficiency with all MS Office applications, especially PowerPoint, Excel, Word, and Outlook.

• Proficiency with Adobe Photoshop required.

• Requires regular contact with internal and external stakeholders is required to obtain, clarify, or provide facts and information.

Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay)

Yes

Workplace Type:

Office

Our Approach to Office Workplace Type

Certain positions outside our branch network may be eligible for a flexible work arrangement. We’re combining the best of both worlds:  in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team.

Huntington will not sponsor applicants for this position for immigration benefits, including but not limited to assisting with obtaining work permission for F-1 students, H-1B professionals, O-1 workers, TN workers, E-3 workers, among other immigration statuses. Applicants must be currently authorized to work in the United States on a full-time basis.

Compensation Range:

$66,000.00 - 130,000.00 Annual Salary

The compensation range represents the anticipated low and high end of the base compensation range for this position. Actual compensation will vary based on various factors including but not limited to location, experience, and education.  Colleagues in this position are also eligible to participate in an applicable incentive compensation plan.  In addition, Huntington provides a variety of benefits to colleagues, including health insurance coverage, wellness program, life and disability insurance, retirement savings plan, paid leave programs, paid holidays and paid time off (PTO).

Huntington is an Equal Opportunity Employer.

Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details.

Note to Agency Recruiters:  Huntington will not pay a fee for any placement resulting from the receipt of an unsolicited resume.  All unsolicited resumes sent to any Huntington colleagues, directly or indirectly, will be considered Huntington property. Recruiting agencies must have a valid, written and fully executed Master Service Agreement and Statement of Work for consideration.