Copywriting Manager

humana | Healthcare

2h 35m ago

Remote In-Country

Full Time

United States of America

$104k - $143k USD/yr

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Humana is looking for a Manager, Copywriting to lead a team of writers who create clear, compelling, audience-centered communications across campaigns, channels, and customer experiences. Reporting to the Creative Director, this role helps shape voice, messaging, and editorial quality while supporting work that builds trust and improves understanding for members, patients, caregivers, and communities.
In a typical day, you may review campaign concepts, coach copywriters, provide direct feedback on messaging, partner with designers and strategists, and ensure work is consistent with Humana’s brand voice, audience needs, and business objectives.

The Manager, Copywriting leads day-to-day copy development for Humana’s creative and content organization. This role manages a team of copywriters, providing direct feedback to maintain consistency in voice and messaging for clearly defined audiences. The manager partners with creative, strategy, marketing, operations, compliance, and business stakeholders to deliver clear, compliant, on-brand communications across channels. This work supports Humana by helping members, patients, agents, and caregivers better understand health information, products, services, and next steps.

Key Role Functions

Lead, coach, and develop a team of copywriters by providing clear feedback, prioritization support, and craft guidance
Review and approve copy concepts, headlines, messaging, and content to ensure brand voice, audience relevance, quality, and compliance readiness
Translate strategic briefs, business objectives, audience insights, and performance inputs into compelling copy direction across digital, print, email, social, video, direct mail, and integrated campaigns
Partner with creative directors, designers, strategists, project managers, compliance partners, and business stakeholders to align messaging, timelines, feedback, and delivery expectations
Identify opportunities to improve writing standards, editorial practices, workflow efficiency, and the use of technology, including GenAI, to support scalable content development

Use your skills to make an impact

Required Qualifications

Bachelor’s degree or higher in English, Marketing, Communications, Journalism, Advertising, or a related field, or equivalent professional experience
6+ years of professional copywriting, content development, advertising, marketing communications, or related creative experience
2+ years of people leadership, supervisory, team lead, or workstream leadership experience, including coaching writers and providing direct creative feedback
Portfolio demonstrating strong copywriting craft, concept development, headline writing, campaign thinking, and multi-channel execution aligned to strategic briefs
Experience collaborating with cross-functional teams to develop audience-centered, brand-aligned content across digital, print, email, social, direct mail, web, video, or integrated campaign channels

Preferred Qualifications

Experience working in healthcare, health insurance, financial services, government, or another regulated industry
Experience leading copy development within an agency, in-house agency, enterprise marketing, or matrixed creative organization
Experience developing customer lifecycle marketing, acquisition, engagement, retention, Medicare, Medicaid, CenterWell, provider, or member communications
Experience using creative collaboration, workflow, personalization, or content delivery tools such as Workfront, Figma, Adobe Experience Platform, Adobe Journey Optimizer, SharePoint, or similar platforms
Experience applying GenAI, prompt development, content testing, performance insights, accessibility standards, plain language, or editorial style guides to improve content quality and effectiveness

Location & Work Arrangement

Preferred locations: Arlington, VA; Louisville, KY; Atlanta, GA; Boston, MA; Chicago, IL; New York, NY; Tampa, FL; Nashville, TN; Dallas, TX; Seattle, WA; Denver, CO; Fort Lauderdale, FL
Periodic in-office work may be required to support collaboration, key meetings, and leadership engagement. Remote options will be considered based on role needs and candidate experience

Work at Home Requirements: To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. In certain roles, the minimum recommended internet speed required by Humana may not be sufficient for business needs. Humana reserves the right to require associates to upgrade their internet service if necessary. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information. Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$104,000 - $143,000 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities. Application Deadline: 09-16-2026

About us

About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

Required Skills

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Required Languages

🇬🇧 English

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