Promotion/Social Media Specialist - KS95

Contest & Promotion Management

• Coordinate and execute all on-air and online contests and giveaways.
• Manage winner selection, verification, paperwork collection, and prize fulfillment.
• Process contest-related documentation, including tax forms and check requests.
• Track winner paperwork and ensure compliance with station, legal, and accounting requirements.

• Maintain accurate records of prize inventory and distribution.
• Monitor and respond to promotions email and phone lines.

Event Coordination

• Execute station events, appearances, and promotional activations.
• Coordinate event staffing, logistics, and communication with sales, talent, and street team.
• Create event materials, schedules, and briefing sheets.
• Maintain event supplies, promotional inventory, and station vehicles.
• Attend and support station events, including nights, weekends, and holidays as needed.

Digital Marketing & Social Media Strategy

• Create a station social media strategy for KS95. Provide actionable recommendations to enhance station/brand content performance, audience growth, engagement, and campaign effectiveness.
• Assist with content planning and social media calendars, ensuring consistent and strategic messaging across platforms.
• Coach and direct the team on best practices in social media posting by platforms.
• Analyze social media, digital marketing, and audience engagement performance to identify trends, successes, opportunities, and areas for improvement.
• Help execute sponsor and client deliverables across social media platforms.
• Assist in promoting station events, contests, and community initiatives.
• Stay informed on emerging social media trends across platform changes, algorithm updates, digital marketing best practices, and new advertising opportunities across TikTok, Facebook, Instagram, and YouTube.

Required

• Bachelor’s degree in Marketing, Communications, Public Relations, Event Management, or related field preferred; equivalent experience considered.
• Strong understanding of major social media platforms, including Instagram, Facebook, TikTok, YouTube, and emerging digital channels.
• Experience using analytics and reporting tools such as Meta Business Suite, Google Analytics, Google Ads, or similar platforms.
• Ability to analyze audience, social media, and promotional campaign data; identify what is driving engagement and results; and make strategic recommendations for future content, campaigns, and marketing initiatives.
• Strong organizational and project management skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines simultaneously.
• Strong customer service and relationship-building abilities.
• Ability to work flexible hours, including evenings, weekends, and Holidays.

Preferred

• Experience in radio, media, entertainment, promotions, marketing, or event coordination.
• Familiarity with WordPress, VPromo, Asana, Audience, and Canva
• Experience with contesting, prize fulfillment, and event logistics.