Product Marketing Manager (Growth)

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from

Role Overview

As a Product Marketing Manager, Growth, you own the go-to-market strategy for Housecall Pro’s free trial, onboarding, and product activation experiences, helping new Pros become active, successful customers. You shape how Pros discover, experience, and adopt our products—from the first message they see on our website to the in-app guidance that helps them realize value quickly.

You serve as a subject matter expert on in-product messaging and feature adoption, partnering closely with Product, Lifecycle Marketing, and Growth teams to improve the customer journey. Through customer insights, experimentation, and data-driven decision-making, you identify opportunities to improve activation, drive product adoption, and support business growth.

Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Their success is our success.

What you do each day:

• Own go-to-market strategies for free trial, onboarding, and product activation, from initial website messaging through a Pro's first completed job
• Develop compelling product messaging and positioning that communicates value, differentiates our offerings, and drives product adoption
• Plan, execute, and analyze A/B tests across onboarding flows, paywalls, and in-app experiences to identify opportunities and scale successful approaches
• Guide how and when new features are introduced within the product through in-app guides, surveys, banners, and checklists, establishing best practices for cross-functional teams
• Lead change management and communication strategies for platform-wide updates, including navigation changes and mobile redesigns, to support seamless adoption
• Partner with Product, Lifecycle Marketing, and Growth teams to align go-to-market initiatives, onboarding experiments, and product messaging with customer needs
• Analyze funnel performance, cohort data, and customer behavior to identify friction points and recommend improvements to activation and adoption
• Conduct customer research with new Pros and those who churn early to uncover insights that inform messaging, product experiences, and roadmap recommendations
• Monitor and report on the effectiveness of product marketing initiatives, using performance data and customer feedback to refine strategies and improve business outcomes

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field, or equivalent work experience
• 5+ years of experience in SaaS product marketing or growth, including at least 2 years focused on self-serve or product-led growth motions such as free trials, onboarding, or in-product adoption
• Proven experience developing and executing go-to-market strategies, product messaging, and customer adoption initiatives
• Hands-on experience designing, executing, and analyzing in-product experiments, including A/B testing and performance measurement
• Proficiency in analyzing customer behavior, funnel performance, and cohort data using analytics tools (e.g., Amplitude, SQL, business intelligence tools)
• Strong understanding of customer segmentation, market research, and product-led growth strategies
• Experience writing clear, compelling product messaging and in-app content for non-technical audiences
• Demonstrated ability to leverage AI tools to improve workflows, streamline execution, or enhance outputs
• Experience working in small and medium-sized business (SMB) or vertical SaaS environments, particularly in home services, construction, or field service, preferred
• Experience using in-app guidance or lifecycle marketing tools (e.g., Amplitude Guides, Pendo, Appcues, Iterable), preferred

What will help you succeed:

• Excellent communication and storytelling skills, with the ability to translate complex product capabilities into clear, customer-centric messaging
• Strong analytical and problem-solving skills, with a curiosity for understanding customer behavior and identifying opportunities for improvement
• Ability to collaborate cross-functionally and influence decisions across Product, Marketing, and Growth teams
• Creative and experimental mindset, with a willingness to test new approaches, learn from results, and continuously improve
• Strong organizational skills and the ability to manage competing priorities in a fast-paced, evolving environment
• A proactive, ownership-driven approach to identifying challenges and delivering measurable business impact
• Exceptional breadth of interest shown through tangible, self-initiated ventures or deep community involvement; you love trying new things and may possess a demonstrated history of successfully pivoting or starting over in life and work

Location Dependent Information

This role is open to candidates and the expected salary range for this role is $102,000-$130,000 + Equity. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth.