Agent Channel Marketing Manager

Title: Agent Channel Marketing Manager Location: Chicago, IL

What You’ll Do

Honeycomb Insurance is growing its independent agent channel, and we need someone to own that growth end-to-end. The Agent Channel Marketing Manager owns the strategy and the numbers: broker activation rate, GWP per agency, product mix, and submission volume from the agent channel through designing & implementing the programs that move those numbers.

You will set the marketing strategy for how we appoint agents, activate dormant relationships, cross-sell to active producers, and win back lapsed ones. You will work alongside our Digital Marketing Manager on execution in our systems, but the strategy, content, messaging and the metrics are yours.

This role requires deep familiarity with the insurance agency distribution landscape, with added value from commercial and/or real estate sector experience. You need to understand how independent agents think, what they need to trust a carrier, and what moves them to submit business.

• Lifecycle Program Design & Management
• Design and own the full broker lifecycle: acquisition, onboarding, reactivation, cross-sell/upsell to active agents, and win-back for lapsed relationships
• Develop and manage broker segmentation strategy to personalize outreach and prioritize high-value agency relationships
• Build gamification mechanics around the principal/producer experience to drive increased GWP per agency
• Create content and messaging for broker-facing communications (emails, sell-through tools, and more)
• Collaborate with the Demand & Digital Lead on email execution and campaign deployment
• Amplify impact with omnichannel campaigns, aligning with internal and external digital demand generation stakeholders to execute campaigns
• Agent Enablement
• Build and maintain a full enablement toolkit: sell sheets, product one-pagers, quote guides, objection handling documents, and territory-specific materials
• Partner with product management on in-product experience improvements and opportunities to increase agent engagement
• Ensure materials are current, accurate, and aligned with the broader messaging platform in partnership with the Content Marketing Manager
• Establish recurring, scalable, value-add agency touchpoints
• Voice of the Broker
• Serve as the internal advocate for the agent channel, bringing broker feedback into product, underwriting, and GTM conversations
• Lead ongoing persona development for key agency types to inform targeting and messaging decisions
• Example KPIs we will measure success with:
• GWP from targeted agency acquisition programs
• Average submission volume and GWP per agency and increase over time
• Product adoption for new and existing lines / features
• Agency tiering growth

Basic Requirements

• Required
• 5+ years of experience in the insurance industry; commercial and/or real estate exposure is highly valued
• A deep understanding of independent agent distribution: how producers make decisions, what drives submission behavior, and how to build trust with agency principals
• Strong written and verbal communication skills: you can translate complex insurance concepts into clear, compelling agent-facing materials
• Foundational understanding of sales and marketing communications and best practices
• Comfort working cross-functionally in a fast-paced, dynamic environment without heavy oversight; this role requires initiative and judgment
• Capability to autonomously produce high-quality content across multiple marketing channels
• This role is Hybrid 2-3x weekly out of either our Austin or New York office and 3x weekly out of our Chicago office.
• Preferred
• Experience designing multi-touch lifecycle programs (onboarding, reactivation, retention) in a B2B2C or channel-dependent business
• Experience with HubSpot or a comparable platforms
• Familiarity with commercial lines, specialty, or emerging insurance segments
• Background working at an MGA, carrier, or independent insurance agency
• Experience building or managing sales enablement programs for a distributed agent force

What Success Looks Like

In your first 90 days, you have audited the existing broker lifecycle, identified the largest drop-off points, and proposed a 6-month roadmap with measurable targets. Within six months, activation rates are moving, you have a full enablement toolkit in market, and you are a recognized internal voice for the broker channel. Within a year, your programs are generating measurable lift in GWP per agency and submission volume, and you have the data to prove it.

Benefits

• Salary Range: $140,000 - $160,000 (Pending Experience) + Bonus
• Health Benefits
• Employee options grant
• 401K with employer match
• Flexible paid time off
• Paid national holidays