Business Development Manager – Machine Vision

As we continue expanding our presence in Europe, we are looking for a commercially driven Business Development Manager to grow our Machine Vision business across the UK and Benelux markets.
Location: United Kingdom or Benelux (Netherlands, Belgium, Luxembourg)
Key Responsibilities
1. Business Development & Sales Growth

• Identify, develop and secure new business opportunities across the UK and Benelux markets.
• Build and manage relationships with key customers, OEMs, machine builders, system integrators and distribution partners.
• Promote HIKROBOT machine vision products and solutions across industrial automation applications.
• Develop and execute regional business development strategies to achieve sales growth and revenue targets.
• Manage the complete sales cycle, from lead generation and opportunity qualification to technical discussions, quotations, negotiations and deal closure.

2. Channel & Partner Development

• Identify and develop new distribution channels and system integration partners.
• Support existing partners in business expansion, customer engagement and project development.
• Work closely with partners to generate new opportunities and strengthen HIKROBOT's regional market presence.
• Establish long-term strategic relationships with key industry stakeholders.

3. Technical Solution Selling

• Understand customer applications and technical requirements and recommend suitable machine vision products and solutions.
• Collaborate with internal technical and application engineering teams to support product demonstrations, proof-of-concept evaluations and project implementation.
• Support customers and partners in selecting suitable cameras, lenses, lighting, software and other vision components.
• Translate customer technical requirements into commercially viable solutions.

4. Market Intelligence & Business Planning

• Monitor market trends, customer demand, competitor activity and emerging machine vision applications.
• Identify growth opportunities in industries such as automotive, electronics, logistics, packaging, food & beverage and general manufacturing.
• Maintain an accurate sales pipeline, opportunity forecast and customer development plan.
• Participate in industry exhibitions, customer visits, partner meetings and technical events.

Essential Requirements

• Minimum 3 years of direct experience in the machine vision industry, ideally in business development, technical sales, sales engineering or key account management.
• Proven hands-on commercial experience with machine vision products and applications, such as industrial cameras, smart cameras, 2D/3D vision, lenses, lighting or vision software.
• Bachelor's degree in Engineering, Automation, Electrical Engineering, Computer Science, Business or a related field.
• Experience working with industrial customers, OEMs, machine builders, system integrators and/or distributors.
• Proven ability to develop new customers, manage sales opportunities and build long-term business relationships.
• Strong commercial awareness, negotiation skills and a results-driven mindset.
• Strong communication, presentation and relationship management skills.
• Fluent English, both written and spoken.
• Willingness to travel regularly across the UK and Benelux region.
• Valid driving licence.

Preferred Qualifications

• Experience with established machine vision or industrial automation companies.
• Existing customer, OEM, system integrator or distributor network within the UK and/or Benelux machine vision market.
• Good understanding of industrial communication and machine vision standards such as GigE Vision, USB3 Vision, GenICam and related technologies.
• Experience developing distribution channels and working with technical system integrators.
• Dutch, French or other European language skills would be an advantage.

At HIKROBOT, you'll have the opportunity to contribute to the growth of our Machine Vision business in a dynamic, international environment.
What We Offer

• Join a fast-moving, technology-driven global company with strong momentum in industrial automation and machine vision.
• Be part of an expanding UK & Benelux team, with the opportunity to play a key role in shaping regional growth and market development.
• High level of ownership and autonomy in developing customer relationships, channels and business opportunities across the territory.
• Competitive salary and performance-based incentives.
• Access to a broad and rapidly evolving portfolio of industrial machine vision technologies and solutions.
• Strong support from experienced technical, product and application engineering teams across Europe and headquarters.
• International working environment with significant opportunities for professional growth, wider responsibilities and career development as the regional team expands.

About Hikrobot

Hikrobot is a global leader in machine vision and autonomous mobile robot (AMR) solutions, committed to enabling intelligent automation across manufacturing, logistics, and intralogistics industries worldwide. As a core subsidiary of Hikvision, Hikrobot leverages strong R&D capabilities, large-scale engineering experience, and a global service network to deliver reliable, high-performance industrial automation solutions.