VP of Marketing

Title: VP of Marketing

Location: United States (Remote)

Reporting Structure: Reports to the CEO

Company Description

Our client is a high-growth SaaS platform that has recently surpassed $100M in ARR and is entering its next phase of growth. With a proven acquisition engine and a strong market position, the company is looking for a hands-on marketing leader to help scale the business toward $200M+ in ARR.

This is an opportunity to lead the revenue and product-facing side of marketing while helping reshape the function around AI. Our client is looking for a builder who can operate strategically while still getting directly into the work.

Quick facts:

• 20k realtors are using the platform to build and grow their businesses

Responsibilities:

Acquisition engine

• Drive growth across paid, organic, content, and lifecycle as we move toward our next big revenue milestones
• Improve CAC efficiency, payback, and blended cost-per-opportunity.
• Build the attribution and reporting view used to make weekly bets — built by you.

Revenue efficiency and GTM alignment

• Tighten ICP targeting, funnel conversion, and the Sales-Marketing handoff.
• Partner with the CRO and RevOps on pipeline planning and forecasting inputs.
• Run a quarterly funnel diagnostic that drives spend allocation.

Growth marketing and experimentation

• Stand up a continuous testing system across acquisition, activation, conversion, and expansion.
• Operationalize CRO so wins compound — not one-off projects.
• Create and prove out new pipeline plays before scaling.

Organic, SEO, and AI-driven distribution

• Grow organic traffic and durable inbound pipeline through SEO, GEO, and AI-assisted distribution.
• Build a content and distribution moat designed for an AI-first search landscape.

Product Marketing and launches

• Lead positioning, messaging, launches, and competitive differentiation.
• Improve adoption and monetization of what Product ships - measured, not assumed.
• Be the marketing counterpart to product leadership and the voice of the market in roadmap conversations.

AI-first marketing organization

• Re-architect the team and operating model to deliver significantly more output per headcount.
• Recruit, retain, and level up senior marketers. Reshape where needed.
• Make AI a default in every workflow — content, ops, analytics, creative, lifecycle.

How You’ll Work?

• Direct partner to the CEO, CRO, CPO, and SVP, Brand.
• Lead the team as a hand’s on leader (you will be in the tools, not above them)
• Weekly ops cadence. Numbers, experiments, decisions.
• Default to clarity in writing.

Preferred Qualifications:

Experience

• 8–12+ years in marketing with material recent time as a hands-on operator.
• Personally operated a growth or performance function with documented wins on CAC, pipeline, or efficiency. 
• Track record running paid, organic, lifecycle, and CRO yourself - not just managing leaders who run them.
• Has led a team at this scale (10-15 person organization) and knows how to operate without scaffolding.

Mindset and operating style

• AI-pilled. You can show us specific workflows you have rebuilt with AI in the last 12 months.
• Builder. You'd rather architect a function than inherit one.
• Quantitative by default. You build the model before you delegate it.
• Startup tempo. You ship in days, not quarters.
• High taste. The work that ships under your name reads, looks, and converts well.
• Ownership. This is your function and you’re excited to be responsible for all of it’s results and impact on the business.

Technical foundation

• Strong command of attribution, marketing analytics, CRM/MA, and a modern paid and lifecycle stack.
• Working understanding of SEO and the shift to generative engine optimization (GEO).
• Fluency with the modern AI tooling layer for marketing teams — LLMs, agents, automation, prompt engineering.

#Perks

• OTE: $310-385k
• Compensation is a mix of base + variable bonus
• Full suite of benefits including health, dental, vision insurance coverage

HigherPeople is a proud Equal Opportunity Employer, committed to pursuing and hiring a diverse workforce on behalf of our clients. We do not discriminate based on race, color, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, veteran status, pregnancy, or any other protected characteristic.