Looma - Chief Marketing Officer

Title: Chief Marketing Officer (CMO)

Location: Flexible US, fully remote

Reporting Structure: CEO/founder

Company Description

Looma operates a two-sided retail media marketplace that connects retailers and advertisers (both business customers) with a shopper-first approach to retail media. The business is in a major growth phase, moving from roughly a $10M to a $30M run rate, with a target of $100M over the next one to two years.

Looma is hiring its first senior marketing leader to build the marketing function, establish the brand, and give the company the market awareness and external credibility that match its momentum, earning a seat in the RFPs and rooms where major retailers and advertisers make decisions.

Quick facts:

• Two-sided B2B marketplace serving retailers and advertisers
• Advertiser verticals include retail, CPG, alcohol, and pharma
• Growing from ~$10M to a $30M run rate, targeting $100M within one to two years
• Starting team of 3–4, including a Senior Art Director and Graphic Designer; team expected to double in year one
• Shopper-first approach to retail media

Responsibilities

• Build and lead Looma’s marketing function through a period of rapid growth, as a hands-on player-coach for the first six to nine months
• Establish and advance the Looma brand through sharp writing, strong design judgment, clear messaging, and market-facing content
• Own positioning, messaging, and product marketing across both sides of the marketplace
• Own and standardize sales enablement materials (one-pagers and sales decks) across retail, CPG, alcohol, and pharma verticals
• Build account-based marketing programs that create credibility with major retailers and advertisers
• Lead Looma’s conference and events presence, including representing the company on stage
• Support RFPs and help ensure Looma is known, considered, and invited
• Shift marketing emphasis between retailer and advertiser acquisition as marketplace supply and demand change
• Champion and articulate Looma’s shopper-first approach to retail media
• Decide what to own personally versus delegate, then hire to complement your strengths and grow the team
• Oversee secondary channels including LinkedIn and GEO/LLM optimization
• Engage credibly with the board and senior stakeholders

Is this you?

• Senior marketing leadership experience (VP, SVP, or CMO) at a growth-stage company
• Strong B2B marketing background. Both sides of Looma’s marketplace are businesses, so B2C experience is not required
• Deep product marketing experience: positioning, messaging, and sales enablement
• Exceptional writer with strong design and brand judgment
• Experience building ABM, conference, and events programs that drive external credibility
• Strong external presence and executive gravitas: comfortable on stage, in RFPs, and in the boardroom
• A true player-coach who is energized by doing the work, then building and leading a larger organization
• Able to understand and market a two-sided marketplace
• A fast learner who can quickly master a new category

Preferred Qualifications

• Experience at a company that scaled from ~$10M to $50M+ in revenue
• Retail media, ad tech, or retail technology experience
• Marketplace experience
• Existing network across retailers and advertisers
• Experience with GEO/LLM optimization and LinkedIn marketing