Founding Marketing Manager

Title: Marketing Manager

Location: New York, NY, USA | Hybrid

Company Description

About Cercli

Cercli is the AI-native people platform for recruiting and HR: hire faster, run your whole team in one place, and let AI coworkers handle the busywork for you. Our recruiting platform combines AI recruiting agents with an AI-native ATS, helping teams manage the entire hiring process, from sourcing and screening to candidate management and offers.

Why Cercli

The last big shift, from on-premise to cloud, created HR giants that have since become legacy systems: tables of records with no context on how people actually work, and interfaces built around forms and approvals.

AI gives us a once-in-a-generation opportunity to rebuild that system of record from the ground up.

Cercli is the HR platform for the AI age: one living graph of your organization and its people, with AI coworkers that amplify people teams across the entire employee lifecycle, from hire to payslip.

Quick facts:

• Cercli was founded by Akeed Azmi and David Reche in 2023, and has raised $16M in Series A, led by Picus Capital, with Y Combinator, Afore Capital and Cotu Ventures with angels like Karim from Ramp, Sebastian from Rappi and Tony from Oyster.

About the role

We’re looking for an ambitious Marketing Manager to own Cercli’s US marketing strategy, combining product marketing, creative storytelling, and strong execution to differentiate our product and drive adoption and revenue.

You’ll lead marketing end to end—from positioning and go-to-market strategy to product launches, content, campaigns, events and sales enablement. Working closely with Product, Sales, and other teams, you’ll turn customer and market insights into compelling marketing initiatives.

This is a hands-on role for a strategic, creative marketer who challenges conventions, brings ideas to life, and drives projects from concept to measurable results.

What you’ll do

Own brand positioning and messaging

• Develop differentiated positioning and messaging that makes Cercli stand out in the US market.
• Translate complex product and AI capabilities into clear, compelling value propositions.
• Turn customer, competitor, and market insights into stronger marketing strategies.

Lead campaigns and product launches

• Plan and execute end-to-end launches for new products, features, and updates.
• Develop creative concepts and integrated campaigns across integrated marketing channels.
• Partner with Sales, Product and cross-functional teams to align messaging, timelines, and execution.
• Measure results and continuously improve performance.

Create compelling content and storytelling

• Lead content across the website, blog, email, social media, and paid channels.
• Develop customer stories, case studies, sales decks, and competitive collateral.
• Experiment with creative formats and maintain a distinctive, consistent brand voice.

Drive projects from idea to execution

• Manage priorities, timelines, stakeholders, and multiple initiatives.
• Turn ambiguity into clear plans, resolve blockers, and deliver high-quality work on time.
• Coordinate agencies, content creators and freelancers while building efficient, repeatable processes.

Partner with Sales and Customer Success

• Equip customer-facing teams with effective messaging, collateral, and competitive insights.
• Use customer feedback and buying insights to sharpen positioning and support the buyer journey.

Build an AI-native marketing function

• Use the latest AI tools, agents, and automation to accelerate analysis, planning, content creation, and campaign execution.
• Experiment with new workflows to improve quality, efficiency, and scale.

Is this you?

What we’re looking for

• 5+ years of B2B SaaS experience, with a strong track record in marketing and delivering go-to-market initiatives.
• AI B2B SaaS marketing experience. You’ve marketed an AI-powered B2B SaaS product and know how to translate its capabilities into clear positioning, compelling messaging, and effective go-to-market initiatives. You’re also comfortable using AI tools and automation to improve how you work.
• A creative marketer with strong product instincts. You can turn product features into compelling stories, develop original campaign ideas, and find interesting ways to make technical products resonate with customers.
• Strong positioning and messaging skills. You know how to differentiate a product, understand customer needs, and build a narrative that gives people a clear reason to choose it.
• Proven end-to-end execution. You’ve taken SaaS products, features, or marketing initiatives from initial strategy through launch, delivery, and performance measurement.
• Excellent project management skills. You can manage multiple workstreams, coordinate cross-functional teams, handle dependencies, and consistently deliver high-quality work on time with minimum guidance.
• Exceptional storytelling and content skills. You can simplify complex concepts, write compelling copy yourself, and adapt your communication to different audiences and channels.
• Strong customer and market instincts. You’re comfortable conducting research, understanding buying behavior, evaluating competitors, and translating insights into practical decisions.
• Technical and AI fluency. You enjoy understanding how products work, can communicate technical concepts clearly, and actively use the latest AI marketing tools and can build automation to improve your work.
• Startup experience. You’re comfortable with ambiguity, limited resources, changing priorities, and building processes from scratch.
• Strong cross-functional collaboration. You can influence stakeholders, communicate clearly, and bring people together around shared goals.
• Ownership and accountability. You take initiative, make decisions, anticipate problems, and follow through without needing constant direction.

How you work: At Cercli, we value people who take ownership, move with urgency, and care deeply about the quality and impact of their work.

We’re looking for someone who is:

• Creative and curious. You question conventional approaches, explore new ideas, and look for better ways to communicate and solve problems.
• High ownership, low ego. You take responsibility for outcomes, welcome feedback, stay humble, give credit to others, and put the team’s success first.
• Action-oriented. You turn ideas into execution, make decisions with the information available, and learn by shipping and iterating.
• Collaborative and empathetic. You communicate openly, assume good intent, challenge others respectfully, and bring people along with you.
• Thoughtful about priorities. You balance creative ambition with commercial impact and focus on the work that matters most.
• Always improving. You look for ways to improve processes, use AI effectively, and raise the standard of your work and the team around you.

Preferred Qualifications

• Experience marketing AI-powered B2B SaaS products.
• Experience working at an early-stage startup or as a founding or early marketing hire.
• Experience in HR tech, recruiting technology, or the broader people technology space.
• Experience building a brand and establishing a market presence in a new geography.
• Experience managing external agencies, freelancers, or creative partners.

Compensation & Benefits

• Base salary: 113,000–150,000 annually, depending on experience and impact.
• Equity: Employee stock options (ESOP), giving you the opportunity to share in Cercli’s growth.
• Time off: Unlimited paid leave, with the flexibility to take time off when you need it.
• Work arrangement: Hybrid, based in New York City, combining in-person collaboration with flexibility.

Why join us?

This is an opportunity to shape the brand for a growing AI-native SaaS company, with meaningful ownership over how our products are positioned, launched, and adopted.

You’ll work closely with leadership and cross-functional teams, have the autonomy to build and improve how we operate, and see a direct connection between your work and business outcomes.

If you enjoy combining strategic thinking with hands-on execution, thrive in fast-moving environments, and want to help build something meaningful, we’d love to hear from you.