Founding GTM Lead

Title: Founding GTM Lead

Location: Remote

Reporting Structure: This role reports directly to the Founders

Comp: $125-150K base OTE $300K

The Company

GrowthSync is a fast growing AI startup building agents that turn social conversations into customer relationships and revenue for brands. They’re building a small, high-caliber team with the ambition to define a new category and build a significant long-term business.

Why This Role is Exciting

• Build the GTM engine from zero: Define GrowthSync’s ideal customer profile, sales process, CRM, and pipeline infrastructure rather than inheriting an established playbook.
• Own the commercial outcome: Personally source, manage, and close complex deals with mid-market and enterprise brands while building a repeatable revenue engine.
• Leverage and expand your network: Turn existing relationships across consumer brands, ecommerce agencies, and social-commerce platforms into scalable distribution channels.
• Work directly with the founders: Help convert early customer wins and founder-led traction into a consistent, scalable sales motion.
• Shape a new category: Help brands turn social conversations into meaningful customer relationships and revenue through AI-powered agents, with significant ownership over how the business grows.

Responsibilities

As the Founding GTM Lead, you will own GrowthSync’s commercial motion end-to-end—from defining the sales strategy and building the underlying systems to closing customers and developing scalable distribution.

GTM Strategy & Sales Execution

• Define GrowthSync’s ICP, positioning, messaging, and sales process, translating early customer traction into a repeatable approach to winning mid-market and enterprise brands.
• Personally source, develop, and close complex deals, owning the full sales cycle from prospecting and discovery through demos, negotiation, and closing.
• Build and maintain a disciplined pipeline, including CRM infrastructure, sales workflows, forecasting, and consistent follow-up across longer sales cycles.

Distribution & Partnerships

• Leverage existing relationships across consumer brands, ecommerce agencies, and social-commerce platforms to generate opportunities and expand GrowthSync’s reach.
• Develop scalable distribution channels through agency partnerships, platform relationships, industry events, and the broader ecommerce ecosystem.
• Turn founder relationships, early customer wins, and proven use cases into repeatable acquisition channels and a predictable revenue pipeline.

Customer Growth & GTM Optimization

• Partner with customers and founders to drive successful onboarding, demonstrate value, and identify opportunities for retention, expansion, and increased revenue per account.
• Use pipeline and conversion data to identify bottlenecks, refine the sales motion, and prioritize the channels and customer segments with the greatest potential.
• Turn successful experiments and sales practices into scalable playbooks, processes, and operating rhythms as the company grows.

AI & Automation

• Use AI tools to accelerate prospect research, account prioritization, outreach, sales preparation, and other GTM workflows.
• Identify opportunities to automate manual processes and build lightweight tools that improve the efficiency and scalability of the commercial function.

Is This You?

• Early-stage sales experience: Experience as an early seller at a startup, with a track record of building the sales motion rather than inheriting established systems and processes.
• Complex deal ownership: Demonstrated success personally sourcing and closing complex brand, mid-market, or enterprise deals, including managing multiple stakeholders and longer sales cycles.
• Zero-to-one builder: Experience establishing a sales process, CRM, pipeline infrastructure, and repeatable commercial workflows from the ground up.
• Ecommerce ecosystem knowledge: Meaningful relationships across consumer brands, ecommerce agencies, and social-commerce platforms, with a solid understanding of how all three operate and work together.
• Distribution mindset: Ability to turn relationships, partnerships, events, and founder-led customer wins into scalable sources of pipeline and revenue.
• Strong commercial instincts: Skilled at identifying high-potential customers, navigating complex buying processes, and translating customer needs into business outcomes.
• High agency and entrepreneurial drive: Comfortable creating structure from ambiguity, managing long-cycle follow-up, and taking ownership from strategy through execution.
• Analytical and process-oriented: Able to use pipeline data and conversion metrics to improve performance and build a more predictable revenue engine.
• AI-forward approach: Comfortable using AI tools to work more efficiently, automate workflows, and experiment with new ways of building and operating.

Education

• Bachelor’s degree or equivalent experience preferred.