VP Revenue Marketing

HiBob helps modern, mid-size businesses transform the way they manage people, giving HR teams, managers, and employees the tools they need to connect, engage, develop, and grow.
Our HR platform is intuitive, data-driven, and built for the way people work today: globally, collaboratively, and across different stages of growth. As HiBob continues to scale, Marketing plays a central role in creating predictable, efficient growth across both new business and our existing customer base.
The opportunityHiBob is looking for an experienced and commercially minded VP of Revenue Marketing to lead our global revenue marketing organization.
Reporting to the CMO, you will own the strategy and execution required to generate predictable, efficient pipeline across new business and customer expansion. You will bring together our digital growth, lifecycle, website, regional and field marketing efforts into one connected revenue engine, with clear accountability for pipeline contribution, customer acquisition efficiency, and business growth.
This is a highly cross-functional leadership role. You will work closely with Sales, BDR, Product Marketing, Customer Success, Revenue Operations, and regional GTM leaders to translate company growth goals into an effective marketing strategy and operating plan.

• Revenue and pipeline strategy: Own Marketing's contribution to new business and expansion pipeline, translating company revenue goals into clear marketing targets, investment priorities, and execution plans.

• Integrated revenue marketing: Lead an integrated approach across performance marketing, website and conversion, lifecycle marketing, regional and field marketing, and partner programs to create demand and move prospects and customers through the funnel.
• Segmentation and go-to-market planning: Build marketing strategies around meaningful customer and market segments, ensuring investment, messaging, channels, and regional execution reflect how different customers buy and grow with HiBob.
• Digital growth and website experience: Ensure our highest-intent digital channels and website experiences are continually optimized for acquisition, conversion, localization, and pipeline impact.
• Lifecycle and customer growth: Develop lifecycle programs that improve conversion throughout the buyer journey and support expansion opportunities across the existing customer base.
• Regional and field marketing: Partner with regional Sales and marketing leaders to build locally relevant programs while maintaining a scalable global operating model and consistent performance standards.
• Performance management and investment: Establish a rigorous operating rhythm across forecasting, measurement, attribution, budget allocation, and optimization. Use data to understand what is driving business impact and make clear investment trade-offs.
• Sales and GTM partnership: Act as a senior Marketing partner to Sales and GTM leadership, creating shared accountability for pipeline performance and ensuring strong alignment on priorities, opportunities, and areas requiring intervention.
• Team leadership: Lead, develop, and scale a high-performing global team of senior marketing leaders and specialists across functions and regions.
• Innovation and evolution: Continuously evolve HiBob's revenue marketing approach, identifying where new technology, AI, automation, channels, and ways of working can improve effectiveness and efficiency.

What you'll own

• Revenue and pipeline strategy: Own Marketing's contribution to new business and expansion pipeline, translating company revenue goals into clear marketing targets, investment priorities, and execution plans.
• Integrated revenue marketing: Lead an integrated approach across performance marketing, website and conversion, lifecycle marketing, regional and field marketing, and partner programs to create demand and move prospects and customers through the funnel.
• Segmentation and go-to-market planning: Build marketing strategies around meaningful customer and market segments, ensuring investment, messaging, channels, and regional execution reflect how different customers buy and grow with HiBob.
• Digital growth and website experience: Ensure our highest-intent digital channels and website experiences are continually optimized for acquisition, conversion, localization, and pipeline impact.
• Lifecycle and customer growth: Develop lifecycle programs that improve conversion throughout the buyer journey and support expansion opportunities across the existing customer base.
• Regional and field marketing: Partner with regional Sales and marketing leaders to build locally relevant programs while maintaining a scalable global operating model and consistent performance standards.
• Performance management and investment: Establish a rigorous operating rhythm across forecasting, measurement, attribution, budget allocation, and optimization. Use data to understand what is driving business impact and make clear investment trade-offs.
• Sales and GTM partnership: Act as a senior Marketing partner to Sales and GTM leadership, creating shared accountability for pipeline performance and ensuring strong alignment on priorities, opportunities, and areas requiring intervention.
• Team leadership: Lead, develop, and scale a high-performing global team of senior marketing leaders and specialists across functions and regions.
• Innovation and evolution: Continuously evolve HiBob's revenue marketing approach, identifying where new technology, AI, automation, channels, and ways of working can improve effectiveness and efficiency.

HiBob is a village filled with amazing people and we’re especially proud of that. It’s a place where Bobbers can be themselves. We’re about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you’ll receive competitive compensation, benefits, and pre-IPO equity alongside all of this:

• HiBob is a village filled with amazing people and we’re especially proud of that. It’s a place where Bobbers can be themselves. We’re about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you’ll receive competitive Total Reward offer including:
   Financial & Equity Incentives 💰
  • Equity Plan: Participation in the Company Share Options Plan
  • Social Contributions and Keren Hishtalmut
  • Employee Referral Program: $2,500 for each successful hire
  • Wolt Benefit (meal card): ₪1,000 per month
   Health, Wellness 🏥
  • Private Health Insurance: Comprehensive premium medical coverage
  • Sick Leave: Full payment from the first day of illness
  • Wellness Benefits: Annual Headspace subscription and dedicated wellness programs
  • Preventive Screening: Health screenings for employees aged 40+
   Work-Life Balance & Leave ⚖️
  • Paid Time Off: Competitive paid time off policy
  • HiBaby: 3 weeks of additional fully paid bounding time for new parents
  • Bob Balance Days: 4 additional company-wide "long weekend" days (one per quarter)
  • Social Impact: 2 paid days per year for volunteering and social contribution
  • Work from Anywhere: Temporary remote work option for up to 2 months (available after 6 months of tenure).
  • Birthday Day Off: Enjoy a day off during your birthday month
   Hybrid Work & Office Environment 🏠
  • Hybrid Model: A flexible balance between office and home-based work
  • Home Office Allowance: One-time stipend to ensure an ergonomic and productive home setup
  • Transportation: Monthly travel allowance or parking arrangements
  • Pet-Friendly: Dog-friendly office environment to support a stress-free workplace
   Culture & Growth 🎉
  • Social Events: Regular team-building and company-wide events, both local and global
  • Professional Growth: A culture built on precision, performance, and ambitious career scaling
• If this sounds like something you’ve been looking for, we’d love to have you. Come on, join our village 🚀