Content Strategist

Title: Content Strategist

Location: San Francisco, CA, USA

 

Position Overview

Drive the performance and growth of paid media (Search, Display, Social, and Video) acquisition across the Americas region, and support our Inbound Sales marketing support program management and operations. You will lead innovative digital marketing campaigns and define growth opportunities.

 

Responsibilities:

Campaign Management: Manage digital acquisition campaigns ensuring launch dates and KPIs are achieved.

Data-Driven Insights: Identify customer and campaign insights to inform growth strategies; Design test plans, track performance and continuously optimize tactics.

Performance Reporting: Own monthly performance reports and lead ad-hoc analysis with support of analysts to identify drivers of performance. Communicate regularly with global and regional stakeholders on program performance.

Media Strategy: Partner with our media center of excellence to execute the media strategy for paid media acquisitions. Elevate current campaign strategies, drive innovation and support revenue growth.

Program Operations and Infrastructure: Oversee day-to-day operations for our advertiser expert support program, leading weekly cross-functional syncs, managing vendors, and scaling AI solutions.

Minimum Qualifications:

Bachelor's degree.

3+ years of hands-on experience in paid media performance marketing with Google Ads and Social Platforms.

Proven ability to manage complex projects and collaborate with cross-functional teams to deliver on time.

Ability to analyze data to draw conclusions, evaluate outcomes, and identify gaps in systems and workflows.

 

Preferred Qualifications:

Experience managing a large-scale, digital acquisition program.

Ability to manage multiple stakeholders and cross-functional teams effectively.

Hands-on experience identifying and deploying AI-driven solutions or agents to automate marketing workflows.

Excellent communicator able to translate complex digital media concepts into clear language for stakeholders.

 

For New York and California applicants: The salary range for this position is $140,000 to $180,000 annually. Actual compensation packages are based on a variety of factors that are unique to each candidate, including skill set, experience, certifications and work location. This range may be different in other locations due to differences in the cost of labor.