Marketing Assistant - Dubai Campus

Role: Marketing Assistant

Grade: G3

Location: Dubai Campus

Department: Marketing, Student Recruitment, Admissions and Communications 

The Marketing, Student Recruitment, Admissions and Communications directorate is at the heart of attracting, engaging and delivering exceptional student and stakeholder experiences. We deliver professional services that support the University’s strategic ambitions. We are seeking an enthusiastic Marketing Assistant to join our team at Dubai Campus

Key Responsibilities:

Content Creation:

Develop and create engaging content for email marketing campaigns, including promotional emails.

Craft compelling social media captions and posts that resonate with our target audience and promote university events, programs, and achievements.

Ensure all content aligns with the university’s brand voice and messaging guidelines.

Marketing Strategy:

Assist the Marketing Manager in developing and executing comprehensive marketing strategies to support the university's enrollment and retention goals.

Conduct market research to identify trends, opportunities, and competitive insights that inform marketing strategies.

Collaborate with internal departments to gather information and insights for marketing initiatives.

Campaign Management:

Plan, execute, and monitor marketing campaigns across various channels, including email, social media, digital advertising, and print.

Analyze campaign performance metrics and provide insights and recommendations for optimization.

School/Faculty Management:

Develop tailored marketing plans and campaigns to support the unique needs and goals of each school/faculty.

Work closely with faculty members and school administrators to ensure alignment and effective communication of marketing efforts.

General Marketing Support:

Assist with the planning and execution of university events, such as open days, information sessions, competitions and webinars.

Maintain up-to-date knowledge of best practices and trends in digital marketing, content creation, and higher education marketing.

Provide support for other marketing activities and projects as needed.

Essential Qualifications

• Formal education to degree level or equivalent.
• Experience of developing and delivering creative content on social media, web CMS platforms and in print.
• Exemplary written and spoken English.
• Creative flair and keen attention to detail.
• Self-motivated with strong organizational skills

Desirable Qualifications

• Degree in Business or Marketing
• Experience of graphic designing and developing newsletters, ads and adverts.

We may close this vacancy early if we receive a high volume of applications. We therefore encourage you to submit your application promptly

‘How to Apply’

Interested applicants must submit via the Heriot-Watt on-line recruitment system a Cover letter describing their interest and suitability for the post and a fully up to date CV.

Shortlisted candidates may be invited to complete an on-demand-video interview as the first stage of the selection process. Successful candidates will then proceed to in-person formal interviews at our Dubai campus.  Following the formal interview, the preferred candidate will attend a second interview with senior staff at the Dubai campus before a final offer decision is made.

At Heriot Watt we are passionate about our values and look to them to connect our people globally and to help us collaborate and celebrate our success through working together. Our research programmes can deliver real world impact which is achieved through the diversity of our international community and the recognition of creative talent that connects our global team.

Our flourishing community will give you the freedom to challenge and to bring your enterprising mind and to help our partners with solutions that can be applied now and in the future. Join us and Heriot Watt will provide you with a platform to thrive and work in a way that also helps you live your life in balance with well-being and inclusiveness at the heart of our global community.

Heriot-Watt University is committed to securing equality of opportunity in employment and to the creation of an environment in which individuals are selected, trained, promoted, appraised and otherwise treated on the sole basis of their relevant merits and abilities.  Equality and diversity are all about maximising potential and creating a culture of inclusion for all.

The appointment is conditional upon successful completion of all Labour and Immigration formalities.