Creative Director, Digital Product

THE ROLE:
The Creative Director, Digital Product is a senior creative leader embedded within the Digital Product organization. This role ensures Herbalife’s digital products express the brand with clarity, relevance, and exceptional visual craft—while remaining grounded in product strategy, customer needs, usability, and scalable delivery.

Serving as a key bridge between Marketing and Digital Product, the Creative Director translates approved brand messaging, creative direction, and campaign priorities into compelling product experiences across consumer- and distributor-facing digital channels. The role brings a product-minded creative lens to how digital experiences look, feel, communicate, and evolve.

Unlike a Creative Director within Marketing, this role does not own enterprise brand strategy, campaign development, advertising creative, or channel marketing plans. Instead, it owns the application and evolution of creative expression within digital products—partnering closely with Marketing and Brand teams to ensure product experiences are both brand-aligned and purpose-built for the customer journey.

HOW YOU’LL MAKE AN IMPACT:

Product Creative Direction & Experience Quality
• Establish and elevate the visual quality, creative expression, and emotional resonance of Herbalife’s digital products and experiences.
• Provide creative direction for consumer-facing and distributor-facing product experiences, ensuring visual choices support usability, clarity, engagement, and business outcomes.
• Consult on the taste, style, visual hierarchy, imagery, motion, and overall polish of digital product design.
• Partner with Product Design, Product Management, Engineering, Content, and Marketing to turn product strategies and feature requirements into cohesive, high-quality customer experiences.
• Identify opportunities to introduce creative storytelling, richer visual content, and differentiated experiences into key digital journeys.

Marketing-to-Product Integration
• Act as a trusted product-side partner to Marketing, Brand, and Creative teams, translating approved messaging and creative platforms into effective digital-product applications.
• Help ensure that marketing messages, product launches, campaigns, and promotional moments are thoughtfully integrated into relevant digital experiences without compromising customer experience or product usability.
• Develop creative approaches for communicating product features, releases, benefits, and updates within digital channels.
• Create visual concepts and narratives that make complex product capabilities easy to understand, engaging, and compelling.
• Maintain strong alignment with enterprise brand standards while advocating for patterns and approaches that are appropriate for interactive product experiences.

Visual Content Creation & Art Direction
• Develop visual concepts, creative treatments, presentations, and product storytelling assets to support product initiatives, feature launches, prototypes, and executive communications.
• Create or direct the creation of photography, illustrations, graphic design, icons, motion concepts, AI-generated imagery, and other visual assets for product mockups and production use.
• Partner with internal and external photographers, designers, agencies, and content creators to deliver visual content that meets product needs and quality standards.
• Define concepts for physical product photography and visual styling that support digital-product experiences; partner with Brand and Marketing teams to implement and scale approved approaches.
• Use modern creative and AI-enabled tools responsibly to accelerate ideation, visualization, prototyping, and asset development while maintaining quality, originality, and brand integrity.

Cross-Functional Leadership & Design Enablement
• Collaborate with Brand, Marketing, Product Design, UX Research, Content Strategy, Engineering, and Product Management to align creative decisions with customer needs and product roadmaps.
• Participate in product discovery, concept development, design critiques, and roadmap planning to bring creative perspective into decisions early.
• Establish practical creative principles, guidelines, and reusable approaches for visual content used across digital products.
• Raise the standard of visual craft across teams through coaching, constructive critique, creative reviews, and hands-on collaboration.
• Help evolve the product design system and visual language where needed, in partnership with the appropriate design-system and brand stakeholders.

Lead, Develop, and Scale the Product Team
• Lead, coach, and develop two Product Managers, setting clear ownership areas, objectives, and growth plans.
• Create a high-performing, remote-first team culture grounded in trust, accountability, customer insight, product craft, and data-informed decisions.
• Establish standards and reusable practices that strengthen AI product-management capability across the broader Digital organization.
• Support hiring, onboarding, performance management, and succession planning as the AI product portfolio and team evolve.

What Success Looks Like
• Digital products consistently deliver a polished, distinctive, and cohesive visual experience that reflects Herbalife’s brand.
• Marketing messages and campaign priorities are integrated into product experiences in ways that feel helpful, relevant, and native to customer journey.
• Product launches, new capabilities, and updates are communicated through clear and compelling visual storytelling.
• Teams have faster access to high-quality creative concepts, imagery, and visual assets tailored to product needs.
• The quality bar for visual design, photography, imagery, and content craft rises across Herbalife’s digital portfolio.
• Marketing and Product teams have a productive partnership with clear ownership, fewer handoff gaps, and shared standards for product-facing creative work.

EXPERIENCE:

• 10+ years of progressive creative leadership experience in digital products, digital experiences, e-commerce, consumer technology, or a related field.
• A strong portfolio demonstrating exceptional visual craft across digital products, including art direction, product storytelling, photography or imagery direction, graphic design, and digital experience design.
• Demonstrated ability to translate brand direction and marketing messages into effective product experiences.
• Strong understanding of digital product design, interaction design, responsive design, accessibility, and the practical constraints of designing for production.
• Experience collaborating closely with product managers, UX/UI designers, engineers, marketers, photographers, agencies, and executive stakeholders.
• Excellent communication, storytelling, presentation, and influence skills.
• High personal standard for detail, quality, consistency, and execution.

PREFERRED QUALIFICATIONS:
• Experience in global consumer, e-commerce, membership, wellness, lifestyle, retail, or direct-selling digital experiences.
• Experience directing photography, video, illustration, 3D, motion, or other visual content for digital channels.
• Familiarity with design systems and scalable component-based product design.
• Fluency with modern design and prototyping tools, such as Figma and Adobe Creative Cloud.
• Experience using AI-enabled creative tools for ideation, image generation, content exploration, prototyping, or production workflows.
• Experience working across global markets, languages, and culturally diverse audiences.

Education
• Bachelor’s degree in Design, Visual Communication, Advertising, Fine Arts, Human-Computer Interaction, or a related field; equivalent practical experience may be considered

Herbalife offers a variety of benefits to eligible employees in the U.S. (limited to the 50 States and the District of Columbia), which includes Group Health Programs, other Voluntary Benefit Programs, and Paid Time Off. Group Health Programs include Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D; Short-Term and Long-Term Disability, and an Employee Assistance Program (EAP). Other Voluntary Benefit Programs include a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance. Paid time off includes Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave and time off for voting.