Growth Marketing Manager, Reactivations & Referrals

Title: Growth Marketing Manager, Reactivations & Referrals Location: New York, NY, United States

Growth Marketing Manager, Reactivations & Referrals - Factor US

THIS ROLE IS HYBRID TO THE HELLOFRESH CORPORATE OFFICE IN NEW YORK CITY, NY

Job Description

At Factor, we are dedicated to maximizing customer lifetime value and driving efficient, sustainable growth. As our new Growth Marketing Manager, Reactivations & Referrals (RAF), you’ll be the crucial link between our local Factor US brand strategy and the global teams executing our key growth programs. This role is for a highly analytical and collaborative growth leader who excels at using data to unlock hidden value in existing customer segments. You’ll serve as the primary brand and local market expert for these channels, with a direct impact on our most profitable growth levers. You’ll report to the Associate Director, Growth, Factor US, receive mentorship on strategy and operations rigor from the Sr Manager, Strategy & Ops, and work cross-functionally with Global Channel Owners, Data Analytics, and Product Marketing.

You Will...

• Co-drive Reactivations and RAF performance management: Partner with the Global liaison to analyze and distill complex business insights into a clear picture of performance relative to targets, including a diagnosis of the underlying causes for any deviations. Proactively identify gaps, then develop and propose strategic pathways to capture new growth opportunities.
• Own the business review narratives: Write the WBR, MBR, and QBR narratives for Reactivations and RAF, turning performance data into a clear story of what happened, why, and what we’re doing next.
• Uncover opportunity by segment and recency: Pursue deeper analytical exercises to find where value is hiding, and escalate them to Data Analytics with a clear question and a structured data request.
• Optimize targeting for value generation: Deeply analyze campaign performance to recommend and implement optimizations to our targeting criteria, ensuring campaigns maximize Total Value Generated rather than simply volume.
• Serve as the local brand advocate: Act as the voice of Factor US, socializing the CMO’s local marketing strategy to global channel experts and translating high-level objectives into concrete, context-specific campaign requirements.
• Turn product and brand updates into creative briefs: Partner with the local Product Marketing team to translate product, brand, and partnership updates into creative briefs, increasing messaging efficiency and ensuring we always target the right customer with the right offer.

You Have...

• Strong Data Literacy & Autonomy: You are highly adept at reading and interpreting complex performance data, translating it into clear learnings and actionable next steps. You also drive data excellence autonomously by requesting and structuring the data you need to make decisions.
• Executive Written Communication: You can turn a messy set of numbers into a concise narrative that leadership can act on, and you write with the answer first.
• Exceptional Collaboration & Accountability: Proven ability to identify growth opportunities and collaborate with cross-market Channel Managers to implement initiatives. You manage implementation support while keeping partners accountable to performance metrics.
• Brief-Writing Judgment: You can write a focused creative brief and evaluate output against strategic objectives.
• Brand Growth Vision & Customer Focus: You understand the customer journey and the marketing funnel. You advocate for strategies that make commercial sense and also drive the right customer experience to build genuine brand (re)consideration.
• Eagerness to Learn & Adapt: A proactive mindset and a genuine desire to learn new channels, data techniques, and customer insights in a constantly evolving environment.
• Experience: 4+ years in a fast-paced Direct-to-Consumer (DTC) business or startup, with close contact and proven success leveraging a growth marketing engine (e.g., performance, retention, or CRM).

You’ll get… 

• Competitive salary, 401k with company match that vests immediately upon participation
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)   
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

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