EU-Associate Director, Sales - People Manager

Osprey and Hydro Flask - Associate Sales Director -DACH

Our Home & Outdoor division is united by thoughtful design and lasting quality. From kitchens to campsites, we provide consumers with premium, innovative products for life -- in and out of the home. This business unit includes our OXO, Osprey, and Hydro Flask brands, and this role may support one or more of these brands.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: Associate Sales Director – DACH, Outdoor Lifestyle brands Osprey & Hydro Flask

Department: Sales

Work Location: Munich Showroom, and Remote working

Work Type: Full time, Permanent position

What you will be doing:

Based near our showroom space in Munich, leading a team of 5, you will take ownership of the sales strategy, commercial performance, and key account management for Osprey and Hydro Flask across the DACH region.

Reporting to the Sales Director, you will drive sustainable growth and build strong customer partnerships throughout Germany, Austria, and Switzerland, while contributing to wider business objectives across additional markets when required.

You will be responsible for managing key retail accounts and leading the regional sales network, including distributors, agents, and direct Territory

Managers across the assigned region. You will also direct and coordinate product and sales training initiatives to ensure consistent brand representation and commercial excellence. As an Associate Sales Manager, you will work closely with senior leadership and cross-functional teams to align strategic priorities, deliver business KPIs, and maximise growth opportunities across the DACH market and beyond.

• Deliver revenue targets through effective management of key accounts, distributors, and agents across a $20M+ region.
• Support senior leadership from the USA and Europe, in regional and strategic planning and decision-making.
• Partner closely with the Director of Sales to execute the regional growth strategy.
• Collaborate with regional and global teams to influence product development and market priorities.
• Develop and maintain regional strategic plans that support sustainable growth and commercial success.
• Build and strengthen profitable, long-term relationships with customers and markets.
• Identify and develop new business opportunities within targeted channels and accounts.
• Provide leadership, direction, and support to direct sales teams, agents, and distributors, where applicable.
• Create clear strategic roadmaps that define regional priorities, growth objectives, and market opportunities.
• Continually identify new and innovative methods to increase sales of the Osprey & Hydro Flask brand across allocated region, including product / strategy / implementation / marketing
• Assuming overall responsibility and accountability for creating and achieving strategic growth plans, by creating competitive retailer programs and coordinating sales team activity
• Organize and direct sales and strategy meetings on a regular basis whereby the strategy and positioning of the brand are reviewed with the input and cooperation of the sales team
• Monthly reporting on the success of sales campaigns to sales and marketing teams both internally and externally
• Analyze the effectiveness of all sales efforts and recommend improvements across all accounts and stores within region
• Execute successful product launch strategies with key retailers, in collaboration with internal and external marketing teams, and key stakeholders.
• Drive best-in-class brand visibility and presentation for Osprey and Hydro Flask across physical and online retail environments.
• Support customers and agents to identify growth opportunities and increase regional sales performance
• Collaborate closely with Customer Service teams to ensure outstanding customer satisfaction and service delivery
• Attend and contribute to trade shows, sales meetings, product launches, and industry events.
• Lead the achievement of regional OGSM objectives, ensuring alignment with commercial and business goals

Sales training and marketing, including:

• Lead product training initiatives to drive retailer engagement and sales performance.
• Deliver in-store training and education programs across the region
• Ensure the PEAK training platform remains current and relevant for regional audiences.
• Support the execution of marketing campaigns and channel activations
• Partner with Agents and Distributors to support business growth opportunities
• Organise and support regional trade shows, events, and brand activations
• Oversee the management and presentation of the MOC showroom

Skills needed to be successful in this role:

• Proven track record successfully working with Marketing is an advantage
• Excellent knowledge of the Sport & Outdoor Retail/Distributor scene
• Full knowledge of cost, profit/loss, and excellent planning skills are required
• Experience in selling premium concepts by utilizing capabilities like category management and retail excellence tools
• Demonstrated expertise in business development, negotiation, and analytical skills required

Minimum Qualifications:

• Ideally 7 plus years’ experience in management of regions, markets, strategic accounts / sales in the DACH region preferably with experience in the Sport & Outdoor Lifestyle retail sector
• Authorized to work in Germany free of immigration restrictions on a full-time basis and commutable to the Munich Showroom
• Must be fully fluent in German and English
• Must hold a clean current driver’s license

What do we offer?

• 💸 80,000-95,000 Euros p.a. depending on experience plus bonus potential and company car
• 💻 Flexible work policy with regards to working hours and work from home
• ☀ Increased flexi-days package after 1 year of service
• 👂 Employee assistance counselling line
• 🎁 Employee discounts on all our EMEA products
• 💪 Lunch and Learns
• 🏝 Company closure between Christmas and New Year’s
• 👌 The chance to work in an international, diverse, and inclusive environment!

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

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Founded in 1968, Helen of Troy is a leading global consumer products company with operations across North America, South America, Europe, and Asia.  Our portfolio includes trusted brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June – many of which rank among the top brands in their consumer goods categories.

We grow and strengthen our brands through innovation, operational excellence, and a collaborative culture focused on delivering exceptional products and experiences for consumers worldwide.

The above statements are intended to describe the general nature and level of work performed and are not intended to be an exhaustive list of responsibilities.

Management reserves the right to modify the duties and responsibilities of the position at any time.