Head of Marketing

Position:
Head of Marketing

Company:
Hedra

Location:
United States, San Francisco

Employment Type:
Full time

Short Summary:
As Head of Marketing at Hedra, you'll own the growth engine: brand and positioning, the website, demand generation, and developer acquisition. You'll set the marketing standard and execute strategies to convert clarity into signups and API keys.

Responsibilities:
- Own brand and positioning across developers, prosumers, and enterprise.
- Own website strategy and conversion: landing pages, comparison pages, pricing.
- Own SEO and GEO across the entire site.
- Build demand generation and developer acquisition: manage channel mix and report on the funnel.
- Direct paid and social as acquisition channels.
- Own launch orchestration: coordinate site, email, blog, video, and social plans.
- Write and own product marketing and feature launch emails.
- Run competitive intelligence and track competitor activities.
- Define messaging guardrails for social/DevRel and video teams.
- Manage content and social functions as the organization matures.

Requirement:
- 7–10 years in marketing with experience in positioning and demand generation, particularly for developers or technical buyers.
- Exceptional writing skills with a portfolio of relevant work.
- Hands-on experience with modern SEO and GEO across a full site.
- Proven track record in demand generation and developer acquisition.
- Comfortable treating the website as a conversion surface.
- Experience with paid and social acquisition channels.
- Ability to operate solo inside a CMS and an ESP.
- Experience in coordinating multi-channel launches, ideally in a startup environment.
- Leadership experience or readiness to manage a small team.

Benefits:
- Competitive compensation and equity.
- Healthcare (Silver PPO Medical, Vision, Dental).
- 401K.
- Lunch and snacks at the office.

We encourage you to apply even if you don't fully meet all the listed requirements; we value potential and diverse perspectives.