Sales & Marketing Audio Lead for EMEA

Introduction: A Career at HARMAN Automotive

We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. At HARMAN Automotive, we give you the keys to fast-track your career.

• Engineer audio systems and integrated technology platforms that augment the driving experience
• Combine ingenuity, in-depth research, and a spirit of collaboration with design and engineering excellence
• Advance in-vehicle infotainment, safety, efficiency, and enjoyment

What You’ll Be Part Of

The Sales & Marketing Audio Lead for EMEA is a sales-owned, customer-facing role responsible for protecting and growing the JBL and Mark Levinson audio OEM business in Europe. The role combines business development, technical sales and brand marketing across the entire product lifecycle, from early technology engagement and pre-development to acquisition, development, launch, and post-launch take-rate growth. This role acts as the main audio interface in Europe between Toyota, Lexus, key markets and Harman internal teams.

How You’ll Make An Impact 

• Lead customer-facing audio technical sales and business development for Toyota/Lexus EMEA, focused on JBL for Toyota and Mark Levinson for Lexus.
• Develop and execute strategic account plans that protect awarded audio business and create growth through broader trim access, special editions, model-year opportunities, launch support and take-rate initiatives.
• Build and maintain strong relationships with Toyota Motor Europe, Lexus Europe and key national markets.
• Engage early in the product lifecycle to identify new vehicle and advanced-engineering opportunities, translate Harman audio roadmaps into customer value propositions, and pitch new technologies to Toyota/Lexus stakeholders.
• Coordinate audio concepts, demo cars, prototypes, technology shows and customer demonstrations with Harman Audio Product Management, Acoustics, Engineering, Program Management and Lifestyle Audio teams.
• Support pre-RFQ, RFI/RFQ and acquisition activities from an audio technical-sales perspective, including business cases, customer proposals, product concept alignment, technical-requirement clarification and internal gate preparation.
• Support development and launch phases by aligning customer expectations, product specifications, design changes, demo/prototype vehicles, launch plans, dealer/salesforce training and marketing support tools.
• Drive market integration by visiting key countries, understanding local sales and marketing plans, identifying opportunities and coordinating local activations, training, incentive campaigns and special editions.
• Coordinate with Marketing and PR teams to support pan-European and local customer events, media activities, vehicle launches, lifestyle activations and JBL/Mark Levinson brand engagement.
• Gather and analyze market data, competitive benchmarks, take-rate information and customer feedback to support business planning, product-roadmap alignment and sales growth decisions.
• Act as the internal coordinator across Sales, Product, Engineering, Marketing, Finance and Operations for Toyota/Lexus audio growth opportunities and customer engagement actions.

What Makes You A Strong Fit 

• 5+ years of relevant experience in B2B sales, brand marketing, business development, product management, or customer-facing program management.
• 3+ years of project/program coordination experience, gaining consensus and driving deliverables with cross-functional teams inside and outside the organization.
• Leadership experience in a matrix environment, including direct or indirect leadership of diversified international teams.
• Experience designing and executing growth plans with OEM customers, including take-rate improvement, launches, dealer/salesforce engagement or local market activation.
• Proven ability to engage credibly with both technical and commercial stakeholders across customer and internal organizations.
• Strong analytical capability and natural curiosity to measure, test, learn and iterate to improve business results.
• Experience collaborating effectively in multicultural and international business environments.
• Very strong written and verbal communication skills, with excellent presentation and storytelling ability.
• Results-driven, proactive, collaborative and capable of managing multiple customer initiatives simultaneously.
• Professional working proficiency in English, both written and spoken.

Bonus Points if You Have  

• Direct experience with premium/branded audio systems.
• Experience with co-marketing, PR, salesforce training, dealer engagement or lifestyle-brand activation.
• Understanding of automotive branded audio value propositions, vehicle packaging, demo/prototype processes and customer requirement management.
• Experience working with automotive OEMs or strategic alliance partners with an international footprint.
• Understanding of the automotive product lifecycle, including pre-development, acquisition, development, launch and post-launch commercial management.
• Previous experience with Toyota/Lexus or another Japanese OEM.
• International experience gained through living or working abroad.
• Technical or business degree in engineering, acoustics, business, marketing or a related field.
• Ability to communicate in additional European languages; Japanese language skills or cultural exposure are an advantage.

Things To Know

• Be willing to travel up to 30%, domestic and international, including frequent travel to customer events.
• Be willing to work from the Diegem/Brussels office with hybrid work according to HARMAN policy.
• Hold authorization to work in Belgium or the European Union, if required.

What You Can Expect

• A hybrid work environment that balances flexibility with in-person collaboration, with most office-based roles onsite three days a week.
• Access to employee discounts on HARMAN and Samsung products (including JBL, Harman / Kardon, AKG, and others).
• Learning and development opportunities through our award-winning HARMAN University programs.
• Inclusive and diverse work environment that fosters and encourages career development opportunities.
• “Be Brilliant” employee recognition and rewards program.

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