Digital Engagement Lead, Automotive Marketing

A Career at HARMAN

As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.

Introduction: A Career at HARMAN Automotive

We're a global, multi-disciplinary team that's putting the innovative power of technology to work and transforming tomorrow. At HARMAN Automotive, we give you the keys to fast-track your career.

• Engineer audio systems and integrated technology platforms that augment the driving experience
• Combine ingenuity, in-depth research, and a spirit of collaboration with design and engineering excellence
• Advance in-vehicle infotainment, safety, efficiency, and enjoyment

What You'll Be Part Of

The HARMAN Automotive Central Marketing Services team operates as an in-house agency, with this role reporting to the Director of Central Marketing Services. As the Digital Engagement Lead you will focus on HARMAN Automotive social marketing with primary responsibility for LinkedIn and YouTube and an integrated approach to content across social platforms and AI-enabled search. You will shape strategy for social channels, thought leadership, advocacy, and regional engagement across priority markets, including Japan, India, China, and Korea.

How You'll Make An Impact

• Drive digital engagement strategy and execution focused on social media, online community engagement, content influencer partnership and advocacy with measurable business impact: awareness, relationships, leads, influence, and retention

• Build trusted relationships across digital channels and activate customers, employees, and partners as credible advocates for HARMAN Automotive

• Develop and lead a comprehensive social marketing strategy centered on LinkedIn and YouTube, using organic, paid, video, and executive-led content to build awareness, engagement, credibility, and business impact

• Partner closely with Central Marketing Services, Product Marketing, Communications/PR, Digital, and regional teams to align social programs with business priorities, brand narratives, product launches, and integrated campaigns

• Lead the development of high-quality, audience-relevant content across LinkedIn and YouTube, including executive communications, customer stories, expert perspectives, video, blogs, and other formats that strengthen HARMAN Automotive's authority and brand presence

• Manage and optimize organic and paid social, with emphasis on LinkedIn and YouTube, including audience strategy, budget allocation, targeting, bidding, testing, and measurement

• Establish a measurement framework and monitor channel, content, and campaign performance. Translate data and audience insights into clear recommendations and continuously optimize for reach, engagement, quality traffic, lead generation, and business outcomes

• Provide strategic counsel and actionable insights to senior leadership, subject matter experts, and regional stakeholders, using social and digital performance to inform communications, content, and go-to-market decisions

• Track emerging AI trends, social platform developments, and algorithm changes. Develop best practices for content discovery and visibility in search engines and large language model experiences, including answer engine optimization (AEO), structured content, topic authority, and discoverability across LinkedIn, YouTube, blogs, and other digital channels

• Conduct competitive, industry, and audience research to identify whitespace, emerging conversations, content opportunities, and new ways to strengthen HARMAN Automotive's visibility and thought leadership

• Build and manage strategic partnerships with industry voices, influencers, and internal advocates who can extend HARMAN Automotive's reach and credibility

• Design and lead thought leadership and employee, executive, and subject matter expert advocacy programs. Activate partnerships and manage relevant community engagement to build trusted relationships and meaningful conversation

• Influence effectively in a matrixed organization by building alignment across global, regional, functional, and market stakeholders, including US, Europe, Japan, India, China, and Korea

• Lead and coordinate social team members and cross-functional contributors, set priorities, provide direction and feedback, and ensure high-quality delivery across projects and channels

What Makes You A Strong Fit

• 5-10 years of experience in social media, digital marketing, communications, content marketing, or a related field, with experience leading strategic programs and delivering measurable business results.

• Proven track record developing and executing integrated digital strategies that drive thought leadership, advocacy, and content programs, especially on LinkedIn and YouTube.

• Understanding of LinkedIn and YouTube channel strategy, content formats, audience development, paid media, platform analytics, and the factors that influence discovery and distribution.

• Strong analytical and strategic skills, with the ability to interpret performance data, audience insights, and market signals and turn them into clear priorities and action.

• Experience with social media management, paid media, web analytics, SEO/AEO, content publishing, and measurement tools such as LinkedIn Campaign Manager, YouTube Analytics, Google Analytics, or similar platforms.

• Exceptional attention to detail, creative sensibility, and a strong eye for quality, ensuring that content, campaigns, and final outputs are polished, accurate, on-brand, and fit for audience and channel.

Things To Know

• This role is based in Novi, MI and follows a hybrid work model
• This role includes up to 10% travel
• Successfully complete a background investigation and drug screen as a condition of employment

What You Can Expect

• A hybrid work environment that balances flexibility with in-person collaboration, with most office-based roles onsite three days a week
• A flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location
• An open working environment with a culture that supports work-life integration
• Access to employee discounts on world-class products, including JBL, HARMAN Kardon, AKG, and more
• Extensive training opportunities through HARMAN University
• Opportunities to build quality and process management experience and grow within the automotive industry
• Opportunities to collaborate with talented teams across the world
• Competitive wellness benefits
• Tuition reimbursement
• The "Be Brilliant" employee recognition and rewards program
• Employer contribution to a company pension plan
• A package of additional benefits
• An inclusive and diverse work environment that supports professional and personal development

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$ 108,750 - $ 159,500

HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.