Social Media & Digital Community Coordinator

Job Description:

Position Summary

The Social Media & Digital Community Coordinator plays a key role in Hamilton College’s digital engagement efforts. Reporting to the Social Media and Digital Community Manager, this position supports the College’s day-to-day social media presence, collaborates on digital storytelling campaigns, and assists with supervising student interns.

This role blends creativity with strategy and is ideal for a skilled communicator who understands how to engage a variety of audiences across digital platforms. Candidates should be familiar with platforms including Instagram, TikTok, YouTube, Facebook, LinkedIn, and X, and be excited about building and growing online communities. This position requires some evening and weekend hours.

Responsibilities

60% Social Media Management and Content Creation

• Create and publish content for Hamilton’s institutional accounts (TikTok, Instagram, Facebook, LinkedIn, X, and others).
• Maintain an authentic and engaging voice across platforms.
• Develop content in alignment with the College’s strategic messaging and content calendar.
• Use scheduling tools for content planning and publishing.
• Track and apply best practices, trends, and platform updates.
• Assist with maintaining a consistent social media calendar.

25% Digital Strategy and Campaign Planning

• Support integrated marketing efforts, enrollment communications, and event promotion.
• Assist with paid social media campaigns related to recruitment and brand awareness.
• Help craft compelling digital stories that engage audiences and align with institutional goals.
• Monitor campaign performance using analytics tools (Instagram Insights, Meta Business Suite, Google Analytics).
• Assist with compiling reports and supporting strategy adjustments.
• Assist with coordinating a student digital media intern team/program.

15% Community Management and Engagement

• Help determine platform priorities and engagement strategies.
• Help identify and amplify user-generated content from students, alumni, and the community.
• Help foster relationships with followers through thoughtful digital interactions.
• Other duties and special projects as assigned.

Qualifications & Experience

Required Qualifications

• Bachelor’s degree
• At least one year of professional experience creating social media content for a brand, organization, or institution.

Preferred Qualifications

• Experience with content creation tools (Canva, CapCut, Adobe Creative Suite, or in-app editing tools).
• Visual fluency (interest and/or practice in photography, videography, fine art, graphic/digital graphics creation, website creation).
• Experience working in higher education and/or knowledge of the higher education market.

Knowledge, Skills, and Abilities

• Strong communication, project management, and organizational writing, editing, and visual storytelling skills.
• Knowledge of social media marketing and strategies, analytics, platform best practices, trends, and user habits to target applicable audiences.
• Ability to experiment with trying different approaches to content creation that build engagement.
• Ability to work both independently and collaboratively in a fast-paced environment.
• Ability to build professional relationships with colleagues and constituents to meet shared goals and objectives.
• Ability to learn and demonstrate interest in higher education, communication, and marketing.
• Ability to support for the College’s mission as a private liberal arts college.

Compensation Range:

$25.00 - $30.00 per hour

EEO Policy:

Benefits:

For Benefits Information, please navigate to the following link:

Employment - Work at Hamilton - Hamilton College