Territory Manager (Virginia)

About Halter

At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard.

We’re backed to deliver on a mission that matters by Tier 1 investors including Founders Fund, Bessemer Venture Partners, BOND, DCVC, Blackbird, Promus Ventures, Rocket Lab’s Peter Beck and Icehouse ventures.

To find out more, visit our LinkedIn & Instagram.

About the role

Ever dream about being in tech but aren’t quite ready to trade in your cowboy boots? Look no further than Halter! As the leading provider of virtual fencing technology, Halter is on a mission to enable 50% of the world’s landmass to be more productive and sustainable. This role is paramount for our growth aspirations and will enable us to continue making an impact on ranches across the US.
As a Territory Manager at Halter, you will play a critical role in driving new business growth and ensuring customer success within your designated territory. You will be responsible for executing sales strategies, building strong customer relationships, and meeting ambitious growth targets, all while acting as Halter’s on-the-ground representative. This role requires a proactive and hands-on approach, with a focus on both expansion and long-term customer satisfaction. In this role, you will prioritize daily efforts that optimize performance and drive value for your customers. Working closely with cross-functional teams, including Product, Support, and Customer Onboarding, you’ll share field insights to ensure Halter’s technology continues to meet the needs of US farmers.
Your day-to-day could include being on horseback, helping customers gather their cattle, on a side-by-side traversing their pastures, talking about how Halter could benefit their pastures, or attending industry events like CattleCon or your local Livestock Association meetups.

This role covers the entire state of Virginia. Frequent travel is required as apart of this role.

What your day could look like

• Prospecting New Business: You’re driving up driveways, attending local cattle auctions, meeting with your local Livestock, Cattleman's, Stockman's associations, building your new business pipeline through outbound lead generation efforts. You’re fielding inbound leads in a timely manner, prioritizing administrative tasks with your in-field activities.

• In-Field Sales: You don’t mind getting your hands and boots dirty. Halter is best discussed over a coffee at a kitchen table, in the horse saddle, or on a side-by-side in a pasture. You’re out on the ranch helping potential customers before diving into the value of Halter. You’re dropping off coffee during calving season. You value the magic moments that make all the difference to our customers.

• Expanding Existing Opportunities: You’re always looking for new opportunities, and that includes expanding your existing customers with Halter. You find value in expanding relationships and finding new ways to increase value over time. Not every rancher will collar all of their cows, so you see this as a unique opportunity to meet your goals.

• Hitting Sales Targets: High-growth sales targets don’t scare you; you step up to a challenge and like shooting high. You’re an expert pipeline manager and don’t second-guess unqualifying a lead. You’re able to manage today’s deals while keeping next month in your sights.

• Customer Account Management: Building relationships is more than just making the sale to you. After the sale, you aim to maintain close relationships with your customers to ensure their ongoing satisfaction, provide support, and address any challenges they face with Halter’s products. You’ll also ensure a smooth handoff from sales to customer onboarding and deployment of Halter, helping customers get the most value from Halter’s solutions.

• Territory Ownership: You have a high level of ownership and take pride in what you build. Owning an entire territory means giving treatment to every corner and leaving no stone unturned. You value being the face of your territory, meeting with high-level stakeholders from various local, state, and federal agencies to build lasting relationships with regional agricultural groups.

• Customer Onboarding: Your high level of ownership doesn’t stop after the sale. You dive in to make sure your customers have the very best onboarding experience possible. You actively own the end-to-end customer experience during onboarding and deployment of Halter’s product, ensuring a smooth transition from sales to implementation even when you’ve handed off the customer to different teams across Halter.

• Field Learnings & Feedback: Feedback is not only paramount to the companies you want to work for, but it’s also ingrained in how you would own your territory. Serving as the primary point of contact for gathering customer feedback in your territory, you work tirelessly to advocate for what your customers need.

• Collaborating with Support Teams: You’re a natural collaborator, seeking out partners across Halter to resolve any issues your customers encounter, and quickly. You escalate problems as needed and ensure that customers in your territory feel fully supported.

• Attending Industry Events: You leverage opportunities at relevant industry and Halter events to generate leads and deepen relationships with existing customers. You’ll participate in demonstrations and network to expand Halter’s influence in the market.

• Contributing to the US Sales Strategy: You strongly believe that a team can only be stronger when they work together. You strive to work with the broader team to optimize and evolve the sales process, ensuring it fits the US market. As we scale, your input will help drive greater efficiencies.

You’ll be great if you exhibit

• Driven Attitude & Communication skills: Results-driven, motivated, and adaptable, you excel in high-stakes environments. You’re well-prepared and skilled at communicating with customers and internal teams alike. You are proactive and do not wait to act.

• Ranching / Cattle Experience: You know the ropes (and the reins) of ranching or cattle operations, understanding the unique challenges of the industry. This experience allows you to connect meaningfully with customers about what matters most.

• Sales & Customer Success Expertise: You have a strong history of creating new business opportunities, negotiating a value-based sales conversation, and have a background in building lasting customer relationships. You build relationships versus transactional sales, aiming for the long-term success stories and can expand existing relationships through upsell opportunities.

• Territory Management experience: Experience managing a large territory with a balanced focus on sales and customer success, ideally within agriculture or technology.

• Problem Solving & Collaboration ability: Resourceful and quick-thinking, you work well with cross-functional teams to address challenges and drive solutions.

• Willingness to Travel: Frequent travel within your territory to engage with customers and prospects.

Bonus things you could bring along to the role

• Familiarity with precision agriculture or virtual fencing technologies.

• Background in customer-facing roles within agriculture technology.

• Background in selling software (SaaS) solutions in a B2B environment.

Our Benefits

• Employee Stock Ownership Plan (ESOP): Own a part of Halter and share in our growth and success

• 401(k): 100% match on the first 3% contributed, plus 50% match on the next 2% (up to a 4% employer match), with immediate vesting

• Comprehensive health benefits: Medical, dental, and vision coverage starting the first day of the month after you join (with most premiums covered, including 100% of employee-only health premiums on select plans)

• Employee Assistance Program (EAP) & paid wellness leave: Access confidential support through JustWorks plus 3 paid wellness days per year

• Personal growth fund: $750 USD per year to support learning, development, or personal growth goals

• Unlimited PTO: Take time off when you need it—no accrual required, available from day one

• Parental leave: 16 weeks paid leave for birthing parents and 8 weeks paid leave for non-birthing parents

• Onboarding travel to New Zealand: Fly to NZ for onboarding at Halter HQ in Auckland—meet the team, visit a test farm, and immerse yourself in all things Halter

The annual OTE salary range for this role is $140,000 - $165,000. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions target and annual base salary for the role. This salary range may be inclusive of several career levels at Halter and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location.

Join our team

Halter is committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don’t necessarily tick every requirement on this job description, please still get in touch and apply to Halter. We’d love to chat to see if you’ll be an epic fit!

If this opportunity sounds like you, please apply below by sending through your cover letter explaining why you’re excited about this role and working at Halter, along with your CV, and we’ll be in touch!

Please also feel free to check out the careers page for more information on working at Halter and don't forget to follow us on LinkedIn & Instagram.

Why our team loves working at Halter:

• Work that genuinely matters. Every now and again a company comes along that transforms an entire industry and leaves the world in a better place. Our team gets to be part of something truly meaningful, helping farmers improve their livelihoods, spend more time with their families, and build more sustainable operations.

• Spectacular people solving hard problems. Our culture is designed for talented people to do work that changes lives. The team is filled with diverse, kind, and driven people who push each other to do their best work. You'll be thrown into the deep end, tackling complex challenges and building something tangible that solves real problems.

• You'll grow here. Autonomy, mastery, and learning define how we work. You'll have the freedom to work on interesting problems, master new skills, and continuously develop yourself, both through your role and our personal growth fund.

• This isn't easy, and we love that it's hard. Working at Halter will be the most rewarding and the most challenging work of your life. We move fast, take bold bets, and work hard to reshape an entire industry. As one team member put it: "Joining Halter is a bit like strapping yourself to a rocket ship, but it's an epic journey to be a part of!"