Country Manager Portugal

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role

The Country Manager (CM), Portugal, is pivotal in driving business growth, leading and managing Haleon Portugal achieving business targets in terms of sales, profit, working capital and expanding market share within the Portuguese market - a key growth engine in Southern Europe. This role requires strong strategic planning, leadership, and coaching of the team, overseeing overall strategy and execution. The CM is also the official representative for Portugal on the SE Cluster Leadership Team, contributing to collective SE Cluster results and ensuring alignment with global and Europe Operating Unit category/brand strategies.

The Portuguese business market has consistently performed well, meeting or exceeding financial targets, with notable increases in engagement levels and market share. A dynamic commercial leader is needed to sustain this momentum and explore new growth opportunities and to lead the country organization team, creating a diverse, inclusive and open work environment to growth in line with Haleon culture and values.

Key responsibilities

Driving Growth and Delivering Business Outcome:

• Take comprehensive responsibility for the overall performance metrics, including sales, Gross margin, profit, working capital, and market share, with a particular focus on leveraging deep understanding of the Portuguese market to identify and capitalize on growth opportunities.

• Deliver E2E business outcomes for the market to actively deliver or overdeliver financial commitments, prioritizing initiatives, and respond to changes in business environment

• Build and maintain trusted relationships with key customers and partners in Portugal, ensuring Haleon and its brands are positioned for success in the local context.

• Align local market needs with Haleon’s Win as One strategy, identifying and prioritising growth opportunities.

• Drive E2E supply chain, financial planning and delivery, always influencing to improve performance.

• Formulate and implement robust local E2E market strategies that are aligned with the overarching EU operating unit and SE Cluster strategic direction to meet consumer needs while responding to evolving customer and competitor dynamics.

• Lead execution of category, brand, and channel strategies, including RTM, eCommerce, and Integrated Business Planning. Build trusted relationships with customers and drive customer service excellence.

• Implement comprehensive commercial strategies and processes, including the development of detailed plans and accurate sales/financial forecasts; ensure effective market positioning and management of products, maximize profitability and drive new product opportunities.

• Apply commercial and financial discipline to deliver revenue growth and sustainable margins. Improve operational and investment efficiencies, evolving the business model to support the growth agenda and enhance competitive advantage. Optimize cost structures and improve cash flow.

• Proactively assess and manage risks, including legal and supply network impacts.

• Ensure business meets ethical, legal, regulatory, and statutory requirements with a robust risk management and business continuity framework.

Creating Agile and Performance-focused Culture and Critical Leadership Capabilities:

• Attract, identify, and develop a diverse pool of talent, investing in organizational capability to ensure the business is well-positioned for future growth. This includes succession planning, leadership development, continuous learning, and leveraging individual strengths with an effective capability agenda.

• Lead and inspire large direct and indirect, diverse cross-functional teams, driving engagement and a high-performance mindset.

• Develop a high-performing team and culture by valuing straight talk, fostering a collaborative environment, and maintaining high levels of engagement while positioning Haleon as the employer of choice in Portugal.

• Based on knowledge of local consumer needs, customer & channel dynamics and competitor activity, align the market team behind the Win as One strategy and market plan.

Working Across Boundaries:

• Leverage and energize the matrix organization, working across functional and geographical boundaries to influence and collaborate with key stakeholders.

• Act as the "face of Haleon" externally, managing Corporate/Government Affairs, PR, and Media relations.

Compliance and Governance:

• Ensure compliance with the Haleon Framework by identifying, managing, and escalating risks as necessary. This involves conducting regular risk assessments, implementing control measures, and ensuring all employees are aware of and adhere to company policies and procedures.

• Serve as Statutory and Legal Representative for the country, ensuring adherence to Haleon's policies and local laws. This includes overseeing legal matters, ensuring regulatory compliance, and managing relationships with external legal advisors.

Qualifications and Skills Essential

• Successful track record as a General Manager, Country Manager or Commercial Director, leading sizable commercial organizations with experience in strategic planning, financial management, and operational execution.

• Demonstrated strong commercial background: Significant senior experience in Commercial roles (Sales, Commercial Excellence) with a minimum 10 years of experience.

• Multichannel experience, including sales/channel strategy, account management, and customer relationship management, , including the knowledge of international customer dynamics, independent pharmacies and discounts.

• Proven track record of driving business growth, negotiating with key customers, and delivering results in highly competitive environments.

• In-depth knowledge of the Portuguese commercial environment is strongly preferred: Familiarity with local market dynamics, RTM, regulatory, consumer behavior, and established relationships within the Portuguese business community will be considered a distinct advantage.

• P&L responsibility and experience in strategic planning, financial management, and operational execution

• Ideally from consumer healthcare, beauty care, nutrition, or other FMCG sectors

• Proven ability to bring new direction, accelerate growth, and increase market share through market expansion, product launches, and strategic partnerships.

• Confident and decisive leader who sets clear expectations, provides guidance and support, holds the team accountable, and possesses clear communication and negotiation skills.

• Ability to articulate complex ideas, influence stakeholders, and ensure successful strategy implementation through strategic thinking, project management, and performance monitoring.

• Experience in upgrading organizations through innovative commercial approaches, efficient processes, and systems, including improving RTM, process reengineering, technology adoption, and change management.

• Portuguese and English Proficiency level.


EUR 114.607,00 - EUR 157.584,90

The salary range for this position is indicative and provided as a guide. The final offer may vary depending on factors including relevant experience, skills, qualifications, and internal equity considerations. Further details regarding the total reward and benefits package will be shared during the recruitment process. Salary ranges may vary by location in line with local market conditions and applicable pay transparency regulations.

Compensation information is shared for the primary location of this role. Where the position is advertised with additional locations the compensation range will be discussed during the recruiting process.

 Job Posting End Date

2026-10-07

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

Note to candidates