SEO & Answer Engine Optimization Manager (AEO)

SEO & Answer Engine Optimization Manager (AEO)

GS1 US | Marketing / Digital

Are you ready for a change? At GS1 US, employees at every level play a vital role and provide a meaningful voice on issues that affect consumers across the country. We are a small company with a world-class culture, and we make a huge impact on the way the world does business.

What is in it for you:

As an SEO & Answer Engine Optimization Manager at GS1 US, you have the opportunity to shape how GS1 US is discovered across traditional search engines and emerging AI-powered answer and discovery experiences. And you’ll do it in a high-performance, stable, and financially sound company. You’ll have access to leadership and work closely with teams across Marketing, Technology, ecommerce, and other areas of the business.

GS1 US offers a high-quality office environment (nice furniture, up-to-date technology, sit-to-stand desks, clean, well-lit, etc.). Our world-class work culture is something we are proud of and work on continuously. Providing work culture feedback at GS1 US is not just okay, it’s expected AND acted upon. Your voice matters at GS1 US.

In return, you’ll be rewarded with great pay and benefits in a hybrid work culture. You’ll work at a high-performance company with a world-class culture that invests in its employees. We don’t just say culture is important to us, we have the data to back it up.

We are currently recruiting for this position, which offers $95K-$115K. This position qualifies for participation in our annual employee bonus program.

GS1 US is seeking an experienced SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) Manager to lead search strategy across traditional search engines and emerging AI-powered answer and discovery experiences. This role will oversee strategy, execution, measurement, and continuous improvement across the GS1 US brand website and ecommerce storefront.

The ideal candidate is an SEO expert who stays at the forefront of AEO and GEO practices and understands that success extends beyond rankings and traffic. You’ll use data to connect search performance to customer engagement, ecommerce activity, conversion, and broader business outcomes. You are a self-starter who is curious but focused, a strong collaborator, and a practical problem solver who thrives in a fast-evolving search landscape.

Key Responsibilities

• Own and evolve GS1 US SEO, AEO, and GEO strategy across the brand website, ecommerce storefront, and other digital properties.
• Develop strategies that improve visibility across traditional search engines, AI-powered search experiences, answer engines, and large language models.
• Identify and prioritize opportunities across technical SEO, schema, content, site architecture, internal linking, crawlability, and emerging web standards for AI discoverability.
• Translate search and customer-behavior data into prioritized optimization roadmaps focused on measurable downstream impact.
• Build dashboards, recurring reports, and analyses that connect organic and AI-driven search with engagement, conversions, ecommerce performance, and other business results.
• Define and monitor traditional SEO and emerging AEO and GEO measures, including prompt visibility, citations, mentions, share of voice, AI referral traffic, and conversion quality.
• Present performance, insights, risks, and recommendations clearly to marketing leaders and cross-functional stakeholders.
• Partner day to day with internal teams, agencies, developers, content owners, ecommerce partners, and technology partners to move initiatives from analysis through implementation.
• Document requirements, monitor execution, and validate that SEO, AEO, and GEO recommendations are implemented accurately, consistently looping back to monitor performance changes.
• Follow established planning and workflow processes while identifying opportunities to improve efficiency, quality assurance, reporting, and scalability.

Education and Experience

• 8 to 10 years of relevant professional experience managing SEO strategy, execution, and performance.
• Deep expertise in modern SEO, including technical SEO, on-page optimization, content strategy, site architecture, structured data and schema, internal linking, intent research, crawling, and indexing.
• Strong knowledge of emerging AEO and GEO best practices to enhance traditional and AI/LLM visibility.
• Demonstrated ability to look beyond rankings and traffic and connect search performance to engagement, conversion, revenue-related activity, and business outcomes.
• Strong data analysis, reporting, and data-storytelling skills, with experience transforming complex findings into clear recommendations.
• Hands-on experience with SEO platforms such as Conductor, SEMrush, Moz, or comparable tools.
• Strong working knowledge of Google Analytics 4, Google Search Console, Looker Studio, or comparable analytics and visualization tools.
• Ability to communicate technical and analytical concepts to both technical and non-technical audiences.
• Strong operational and project-management skills, attention to detail, a solutions-oriented mindset, and the ability to manage multiple initiatives across teams and partners.

How You Work

• Self-starter who takes ownership, sets priorities, and drives initiatives forward with minimal direction.
• Curious but focused: keeps pace with fast-changing search, AEO, and GEO developments and tests new ideas while staying tied to business priorities.
• Collaborative partner who builds strong relationships with cross-functional teams, agencies, developers, and content owners and shares credit and knowledge openly.
• Problem solver who diagnoses root causes, weighs trade-offs, and turns ambiguity into clear, practical next steps.
• Accountable and results-oriented, with a commitment to quality, learning from outcomes, and continuous improvement.

Preferred Qualifications

• Agency experience and/or experience managing agency partners.
• Ecommerce, conversion rate, and/or user experience (UX) optimization experience.
• Knowledge of web development concepts, code languages, and technical debt reduction best practices.
• Experience analyzing visibility, traffic, and conversion performance across channels, leveraging analytics and other relevant datasets to uncover insights and inform strategy.

What Success Looks Like

The successful candidate will increase the business impact and drive incremental growth of organic and AI-driven search by improving how GS1 US content is discovered, understood, cited, visited, and converted. You will establish clear priorities, reliable measurement, and effective cross-functional execution while continuously improving the processes used to deliver the work.

This position is also eligible for company-sponsored benefits, which include:

• Health (medical, RX, dental, vision) - effective immediately
• 401(k) with Employer Safe Harbor and Profit Sharing Contributions - effective immediately
• Short and Long Term Disability Coverage
• Mental Health and Wellbeing (6 employer sponsored therapy and coaching sessions)
• Individual Wellness Platform
• Paid Parental Leave
• Generous PTO and Company Paid Holidays
• LinkedIn Learning
• Tuition Reimbursement
• Kudos (employee recognition and engagement platform)
• Catered Lunches 2x/week on in-office days

Disclaimer

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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