Creative Strategist

ABOUT THE ROLE

Do you believe that great ads don’t just sell, they stop the scroll?

Do you get a thrill from turning data and insights into ideas that actually perform?

And would you love to spend your days dreaming up fresh, fun, and wildly effective ad concepts that make brands grow faster than ever?

Then this might just be your dream role. 😎

At Growthub, our Creative Strategists are the brains behind the high-performing ads you can’t help but click. You’ll take research and brand strategy, mix in a bit of creative genius, and produce ads that look organic, feel authentic, and deliver serious results.

WHAT YOU’LL DO

• Think like a creator, act like a strategist. Develop video and static ad concepts with a direct-response mindset that drives real performance.
• Keep things moving. Plan out production steps so your team knows exactly what’s next (and hits every deadline).
• Bring the ideas. Create 8–16 video concepts per client each month, each with 3 unique hooks that make people stop, watch, and buy.
• Mix it up. Craft static ad concepts and smart iterations when video isn’t the only play.
• Team up. Work closely with Creator Coordinators and Editors to make sure every ad hits that sweet spot between creativity and performance.
• Analyze & optimize. Use Business Manager metrics to see what’s working, then make it work even better.
• Stay inspired. Research new creative trends monthly and pitch bold, new ideas to clients.
• Communicate like a pro. Keep clients in the loop via Slack and calls when needed, no ghosting here. 👻

WHAT YOU’LL NEED

• Proven experience as a Creative Strategist, ideally in eCommerce and performance marketing (bonus points for agency experience).
• A solid grasp of Meta ad formats and what makes them perform.
• Killer storytelling and copywriting skills, especially for short-form, high-converting content.
• A brain that balances creativity and strategy. You love making things that both look good and sell hard.
• Comfort using Notion, Slack, and other project management tools.
• A curious, growth-minded attitude. Always learning, always testing, always leveling up. 🚀

HOW WE’LL MEASURE SUCCESS (KPIs)

• Concept Output: Consistently deliver all assigned ad concepts and iterations within agreed timelines.
• Creative Quality: Maintain a 20%+ success rate on client KPIs (ROAS, CPA, Ad Spend).
• Delivery: Stay on schedule, every time.
• Efficiency: Keep reshoots and revisions under 5%.
• Collaboration: Get positive feedback from teammates and creators.
• Client Updates: Keep the communication rolling between clients and the team. No surprises, just progress.