POSITION SUMMARY:
Under the general supervision of the Director of Marketing and Brand, the Marketing Intern supports the Greater Green Bay YMCA by assisting with the creation, execution, and coordination of digital and print marketing efforts. This position plays a supportive role in telling the YMCA’s story through engaging content, media capture, and program promotion. The intern will gain hands-on experience in nonprofit marketing, social media management, photography/videography, and mission-based communication while contributing to the Y’s commitment to strengthening community.
January 2027 through May 2027 (Spring Semester)
15 hours per week
$15.00 per hour
ESSENTIAL FUNCTIONS:
- Assist in creating and publishing engaging digital content—including social media posts, website updates, email elements, and print materials—to support audience engagement and awareness of YMCA programs and initiatives.
- Support the development and maintenance of a content calendar by assisting with scheduling, content planning, and gathering department updates to ensure timely coordinated marketing execution.
- Collaborate with internal departments and branch teams to collect stories, photos, and program information that can be transformed into meaningful, mission-driven content.
- Assist in the planning, executing, and monitoring social media activity across platforms (Facebook, Instagram, LinkedIn, TikTok) to enhance engagement and digital visibility.
- Support marketing campaigns and promotions by drafting copy, creating basic graphics, and assisting with digital advertising needs as directed.
- Participate in the design and layout of marketing materials, such as flyers, handouts, digital displays, and event collateral, using tools such as Canva (or Adobe Creative Suite).
- Capture and edit photo and video content that highlights YMCA programs, members, and community impact; assist with organizing and maintaining media asset libraries.
- Assist with email marketing tasks including drafting content, editing images, and updating templates.
- Conduct basic research on marketing trends, competitor activity, and community engagement opportunities to support strategic planning.
QUALIFICATIONS:
- Currently pursuing an associate or bachelor’s degree in Marketing, Communications, Journalism, Digital media, Graphic Design, or a related field.
- Strong writing, editing, and communication skills with an ability to adapt tone and content for different platforms.
- Proficiency with standard office software and familiarity with social media platforms (Instagram, Facebook, TikTok, LinkedIn).
- Basic design or content creation experience (Canva, Adobe Creative Cloud, or similar tools) preferred.
- Experience with photography, videography, or video editing is a plus.
- Strong organizational skills with the ability to manage multiple tasks in a fast-paced environment.
- Ability to work independently and collaboratively with diverse staff, members, and community groups.
- Interest in nonprofit marketing and alignment with the YMCA mission, values, and community initiatives.
COMPETENCIES:
- Accountability: Takes ownership of decisions, actions, and results. Follows through on commitments and accepts responsibility. Completes assigned tasks on time and accepts feedback without defensiveness. Adheres to established policies and procedures.
- Creativity: Generates new ideas and approaches to improve programs, solve problems, and enhance the camp experience. Shows openness to trying new methods and encourages others to think creatively.
- Detailed-Oriented: Pays attention to details to ensure work is accurate and complete. Follows procedures carefully and checks work for errors. Keeps records and information organized.
- Communication: Shares information clearly and respectfully with others. Listens carefully, asks questions to ensure understanding, and responds in a positive and professional manner.
- Collaborative: Works well with others to achieve common goals. Values different opinions, supports team decisions, and helps create a positive and cooperative work environment.
- Prioritization/Multi-tasking: Manages time and tasks effectively to meet deadlines. Balances multiple responsibilities by setting priorities and staying organized under changing conditions.
WORK ENVIRONMENT & PHYSICAL DEMANDS:
- Primarily office-based with occasional travel to YMCA branches, community events, or off-site locations for content collection.
- Regular use of standard office and media equipment (computers, phones, cameras, and video tools).
- Generally moderate noise level; fast-paced environment during campaign or event deadlines.
- Must be able to sit, stand, and use hands for extended periods; move through branch facilities as needed.
- Occasionally lift or move up to 10 pounds (e.g., marketing materials or equipment).
This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of responsibilities, duties, or qualifications. Additional tasks may be assigned as needed to support organizational goals. Employees must be able to perform the essential functions of the position, with or without reasonable accommodation.