Head of Product Marketing

Position:
Head, Product Marketing, Financial Services

Company:
Grab

Location:
Malaysia, Petaling Jaya

Employment type:
Full-time

Work Arrangement:
On-site

Short Summary:
The Regional Product Marketing team for Financial Services connects customer insight, product strategy, and go-to-market execution across GrabFin and Digibanks. The Head of Product Marketing will redefine how Financial Services products are built, launched, and scaled, leveraging AI and customer insights to drive sustainable growth.

Responsibilities:
- Lead the shift from traditional go-to-market towards product-led growth, driving adoption, engagement, retention, and customer lifetime value.
- Shape the Financial Services portfolio by defining product positioning, customer value propositions, and cross-sell strategies.
- Turn customer insights and market intelligence into recommendations that influence product strategy and design.
- Modernise Product Marketing through AI-enabled research and experimentation.
- Lead regional go-to-market strategies and develop scalable launch frameworks.
- Own product adoption, engagement, cross-sell, retention, and commercial performance.
- Partner across teams to align priorities and deliver measurable business outcomes.

Requirement:
- 8+ years of experience in Product Marketing, Product Management, Growth, Strategy, or Consulting within consumer technology, fintech, or digital platforms.
- Strong track record of driving product adoption and customer lifetime value.
- Experience developing integrated product marketing strategies.
- Familiarity with AI tools and predictive analytics.
- Excellent stakeholder management skills.

Benefits:
- Term Life Insurance and comprehensive Medical Insurance.
- Customizable benefits package with GrabFlex.
- Parental and Birthday leave, and volunteering leave.
- Confidential Grabber Assistance Programme for personal challenges.
- FlexWork arrangements for better work-life balance.