Performance Creative Writer

Title: Performance Creative Writer Location: Hybrid (Burbank, CA)

We’re Looking For A: Performance Creative Writer

Location: Hybrid (Burbank, CA)

What You’ll Be Doing: The mission of this role is to concept, script, and direct high-performing paid social video ads that drive customer acquisition and growth. This role partners closely with internal production, post-production, and marketing teams to develop, test, and optimize performance creative across paid channels.

• Develop fresh ad angles and concepts for our dog and cat food brands, using consumer insights, product benefits, competitive research, trends, and creative performance to continuously fuel new ideas.
• Turn concepts into compelling direct-response scripts, with a strong focus on hooks, storytelling, pacing, persuasion, and creating ads that capture attention and drive action.
• Bring your concepts to life on set, partnering with our production team on both UGC and larger-scale shoots and directing talent to ensure the idea translates effectively on camera.
• Own the creative through post-production, working directly with editors and providing clear feedback on structure, pacing, performance, visuals, and other elements that make the final ad stronger.
• Use Meta performance data to learn and iterate, identifying winning angles, hooks, messages, and formats and developing hypotheses around why creative worked or didn't work to inform the next round of testing.
• Maintain a strong pipeline of new creative, balancing completely new concepts with smart iterations of proven winners so we're continuously testing, learning, and finding new opportunities to scale.
• Leverage AI tools to enhance creative strategy and output, including ideation, scripting, trend analysis, and rapid iteration of high-performing ad concepts.
• Available on set and in office 2–3 days a week for local shoots, plus travel shoots about once every two months, to film, gather footage, and conduct interviews.
• Comfortable working on set with dogs and cats.

Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

• 3+ years of experience in video writing and production, ideally 5+ years of experience bringing scripts to life through video and film/visual storytelling
• Scriptwriting: Experience and ability to write compelling, concise scripts for vertical/social video, including natural dialogue; strong grasp of platform trends and attention-driving storytelling in paid media.
• Storytelling: Ability to craft compelling stories in performance ad formats and adapt scripts to video language across multiple formats and channels.
• Performance Creative & Concepting: Experience with high-converting video concepts grounded in direct response and paid social; understanding of hooks, audiences, and DTC/UGC marketing principles.
• Data-Driven Iteration: Ability to use performance data to inform creative decisions; experience applying a test-and-learn mindset to optimize video content.
• Direction & On-Set Leadership: Experience and comfort working with talent (actors and creators) and leading on-set execution; gets authentic performances and collaborates effectively with production teams.
• Ownership, Adaptability & AI Utilization: Demonstrated ownership from concept through delivery; a self-starter in fast-paced environments who uses AI tools for ideation, scripting, editing, or optimization.
• Strong visual eye with an understanding of framing, performance, pacing, and camera placement.
• Experience working with video editors and providing clear, actionable creative feedback.
• Ability to work in a fast-paced, constantly evolving creative environment.
• Bachelor’s Degree or equivalent experience, preferrably in Marketing, Human Studies, or a related field.

Golden Perks & Benefits:

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Annual bonus
• We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more.
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.
• Potential for quarterly KPI bonuses.

The base salary range is $80,000-$100,000, plus bonus potential.

The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.

Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.