Senior Paid Media Specialist

Role Summary

Gemini Agency's paid media department is growing, and we're looking for a Senior Paid Search Specialist who wants to help shape what it becomes. You’ve spent the last several years building and optimizing paid search accounts, and you know how to dig into the data, figure out what's holding an account back, and make changes that improve results.

You'll work closely with our Senior Paid Media Strategist and senior staff across SEO, web development, creative, and Client Success to put client strategies into practice. You'll own the quality of campaign execution, use what you see in the accounts to question assumptions and recommend changes, and see how paid search fits into the bigger picture of a client's marketing. Home services experience is a plus, especially if you understand how these businesses turn leads into booked jobs and revenue.

This is a specialist role with a real path forward. If strategy proves to be one of your biggest strengths, we'll notice, and we'd rather grow someone from within than hire around them.

What You’ll Do

Campaign Execution and Performance

• Build, launch, manage, and optimize campaigns for accounts of all sizes, primarily in Google Ads, with some Microsoft Ads and Google Local Services Ads for our home service clients. You’ll work with businesses that may serve multiple locations or offer multiple service lines.
• Manage media budgets and pacing. Make informed decisions about keywords, bids, audiences, and ad copy to meet client performance goals. Recommend landing page changes when the data points to an opportunity.
• Diagnose performance problems involving tracking, attribution, lead quality, budget pacing, or account structure. Develop a plan to address the cause and explain it clearly to Client Success and clients.
• Flag when results challenge the assumptions behind a strategy. Bring our strategist your findings, what you think should change, and how you’d test it.
• Run structured tests on bidding, audiences, messaging, and other campaign tactics. Share what worked and where the team can apply it.

Platform Growth and AI

• Stay current on platform changes, new ad products, and AI features. Recommend what’s worth testing for clients.
• Expand into other paid platforms as client needs grow, including some paid social, working alongside our social media team.
• Use Claude or similar tools to support analysis, reporting, campaign builds, and optimization.
• Share relevant platform updates and test results with the team.

Client and Team Collaboration

• Turn performance data into clear reports that explain what changed, what you learned, and what you recommend doing next.
• Work with Client Success, SEO, web development, and creative to improve how campaigns support clients’ business goals.
• Join client conversations when the team needs you to explain campaign performance, walk through a change, or discuss a test.
• Review teammates’ accounts, mentor newer specialists, and help them get better at diagnosing performance problems.
• Help improve account standards, playbooks, reporting, and workflows. Evaluate new tools and help put useful changes into practice.

Platforms and Tools

You don't need experience with all of these, but you'll work with many of them and be comfortable picking up the rest.

• Paid search: Google Ads, Microsoft Ads, Google Local Services Ads, Performance Max, and Google Ads scripts
• Paid social: Meta Ads and other social platforms as client needs grow
• Lead and directory platforms: Yelp Ads, Angi, Thumbtack, and Google Business Profile
• Home services software: ServiceTitan, Housecall Pro, or Jobber
• Call tracking: CallRail or CallTrackingMetrics
• Analytics and reporting: GA4, Google Tag Manager, Looker Studio, AgencyAnalytics or Whatagraph, and advanced Excel or Google Sheets
• AI: Claude or similar tools for analysis, reporting, and automation

Who You Are

• You have solid, hands on paid search experience, a track record of improving account performance, and a history of earning more responsibility where you’ve worked.
• You have deep, current expertise in Google Ads, including Performance Max, Smart Bidding, and conversion tracking, and you’re comfortable in Microsoft Ads.
• You’ve worked with Google Local Services Ads, including profiles, budgets, lead quality, and reviews, or you’re ready to learn them quickly.
• You’re comfortable working in GA4 and Google Tag Manager and troubleshooting conversion and call tracking.
• You can use a client’s CRM to see which leads turn into booked jobs and revenue.
• You can explain what the data shows and what action it supports in language clients and teammates can understand.
• You’re curious about new platforms, including paid social, and see learning them as a natural extension of your paid search skills.
• You’ve shared what you know through mentoring, training, or building better processes, and you regularly use AI tools in your work.
• Agency experience is strongly preferred. Home services experience, especially in HVAC, plumbing, or electrical, is a plus.

Culture and Benefits

Our culture is the best thing we have to offer. You’ll work on strong teams, learn from experts across every area of digital marketing, and collaborate with people who leave their egos at the door. We share what we know, ask for help when we need it, and celebrate each other’s wins.

We’re also invested in your growth. If you’re good, we want you to stay, and we’ll work with you on where your career goes next. As we grow, new roles will open up, and we’d much rather fill them with people who already know and love our work. 
We take the work seriously and want people to have a life outside it. People come to Gemini at different stages of life, whether that’s early in their careers, raising a family, or caring for aging parents, so we’ve built our benefits to support all of it:

Competitive salary and bonus based on agency performance

• Professional development and a clear path for advancement
• Health and dental insurance
• 401(k) with a company contribution and financial planning resources
• Generous paid time off and 13 paid holidays, including the week between Christmas and New Year’s
• Hybrid schedule with work from home on Mondays and Fridays
• Half day Fridays from Memorial Day through Labor Day

Why Gemini

Gemini is a women owned digital marketing agency that's been helping businesses grow for more than 35 years. Our clients include home services companies, professional services firms, and healthcare organizations, and we work so closely with them that it often feels like we're an extension of their team. That closeness helps us spot opportunities they might miss, and we measure our success by theirs: more qualified calls and leads, and smarter use of every marketing dollar.

Being in business that long means we're no stranger to change. Right now, AI is reshaping how people search, how ad platforms run campaigns, and how agencies do their work. We're building AI into how we operate every day, and as our paid media department grows, there will be real opportunities to help shape how we use it, test what's new, and grow into new roles along the way.

Through every change, our people have been the constant. Our culture is shaped by the team: people who take pride in their work, share what they know, and look out for each other. Every person who joins us adds to that, and the people who join now will help shape what comes next.

If you've been looking for an agency like Gemini, where your work matters and your growth is part of the plan, take a moment to apply. We'd love to meet you.