Marketing & Business Development Specialist

Position Summary:

Geater Machining & Manufacturing is seeking a Marketing & Business Development Specialist to support the company's continued growth and diversification across the aerospace, defense, and space markets. This on-site role will be embedded within the commercial organization and will support day-to-day marketing execution, market intelligence, target-account development, CRM and marketing operations, digital marketing coordination, content development, and sales enablement.

The specialist will work closely with the Vice President of Sales & Marketing, Sales, Project Engineering, Operations, and other internal teams to translate business priorities, customer activity, market intelligence, and growth opportunities into coordinated marketing and business-development activity. The role may also participate in customer visits, trade shows, industry events, and other commercial activities as appropriate.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Cross-Functional & Commercial Support

• Work closely with Sales, Project Engineering, Operations, Quality, and other internal teams to understand customer activity, quoting trends, strategic opportunities, manufacturing capabilities, and emerging market needs.
• Translate internal business activity and market insights into target-account research, marketing content, CRM activity, digital campaigns, and business-development support.
• Develop account-specific pursuit support, including research briefs, contact maps, program intelligence, messaging, and customer-meeting preparation.
• Participate in customer visits, trade shows, industry events, and other commercial activities as appropriate, including pre-event research and post-event follow-up.
• Coordinate with Sales to ensure relevant marketing engagement, market intelligence, and identified opportunities receive appropriate commercial follow-up.

Market Research & Target-Account Development

• Research strategic markets, customers, programs, and emerging opportunities within aerospace, defense, space, and autonomous systems.
• Develop and maintain prioritized target-account lists based on manufacturing fit, growth potential, production timing, strategic value, and accessibility.
• Use CRM data, digital engagement, industry research, public sources, professional networks, third-party data tools, and internal business information to identify companies, facilities, business units, relevant contacts, and growth signals.
• Build account maps and relationship paths across procurement, strategic sourcing, supply chain, operations, manufacturing engineering, supplier quality, program management, and executive leadership as appropriate.
• Monitor target accounts for growth indicators, new programs, contract activity, facility expansion, hiring, organizational changes, and other potential buying signals.
• Support trade-show and event strategy, including pre-event research, meeting development, account prioritization, and post-event follow-up.

CRM & Marketing Operations

• Own day-to-day marketing administration and strategic use of ActiveCampaign, including account segmentation, contact enrichment, campaign lists, lead/account stages, follow-up workflows, and reporting.
• Establish and maintain CRM discipline so target-account intelligence, contact activity, campaign engagement, meetings, RFQs, and opportunities are visible and actionable.
• Integrate relevant third-party data and research sources into Geater's account-development process while maintaining data quality and avoiding unnecessary contact accumulation.
• Develop repeatable processes that connect market research, digital engagement, CRM activity, and Sales follow-up.

Digital Marketing & External Partner Management

• Coordinate Geater's outsourced SEO, PPC, and website-management programs and help ensure their priorities align with Geater's target markets, manufacturing capabilities, and commercial objectives.
• Serve as the primary day-to-day internal point of contact for external digital-marketing partners, working with the Vice President of Sales & Marketing to establish priorities and evaluate results.
• Provide outside partners with market intelligence, campaign priorities, capability messaging, content inputs, target-market direction, and landing-page needs.
• Review digital performance using metrics such as qualified website traffic, search visibility, conversion activity, cost per click, search terms, landing-page performance, and account-level engagement.
• Evaluate the business value of outsourced digital-marketing spend, with emphasis on whether activity contributes to qualified conversations, meetings, RFQs, opportunities, and orders.
• Develop sufficient working knowledge of SEO, PPC, website analytics, and digital marketing to effectively manage, evaluate, and challenge outside specialists while technical execution remains outsourced where appropriate.

LinkedIn, Content & Brand Strategy

• Develop and execute a coordinated LinkedIn and content program that supports Geater's long-term growth, diversification, employer brand, and target-market priorities.
• Develop an editorial calendar that consistently communicates Geater's manufacturing capability, people, investments, customers, markets, community involvement, and strategic direction.
• Create or coordinate written, visual, photographic, and video content using authentic on-site access to Geater's people, facilities, equipment, capabilities, customer visits, and company activities.
• Develop recurring content supporting aerospace, defense, space, domestic manufacturing, autonomous systems, quality, workforce development, and other strategic themes.
• Maintain and update website content and ensure consistent use of Geater's brand across digital and printed communications.
• Coordinate content with sales campaigns so marketing activity supports priority accounts and markets rather than operating as a stand-alone communications function.

Analytics, KPIs & Reporting

• Develop dashboards and reports that connect marketing activity to commercial outcomes.
• Track target accounts identified, relevant contacts developed, account engagement, meetings generated, RFQs, qualified pipeline, and orders influenced by marketing/business-development activity.
• Monitor supporting digital metrics including website activity, SEO, PPC, LinkedIn, email engagement, and campaign performance.
• Support Sales and marketing KPI reviews and recommend changes in account priorities, campaigns, messaging, or channel investment based on performance.
• Provide regular updates to the Vice President of Sales & Marketing on market intelligence, target-account progression, marketing performance, and emerging opportunities.

Qualifications

To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Computer literacy in word processing and spreadsheet programs
• Excellent written and verbal communication, as well as editing and proofreading skills
• In depth knowledge of clerical and organizational techniques
• Work under time pressure
• Work well in a team environment, demonstrate good communication skills, maintain a positive attitude and willingness to learn

Education and/or Experience:

• Bachelor's degree in marketing, communications, business, digital marketing, or a related field preferred; equivalent relevant experience will be considered.
• Approximately 3-5 years of B2B marketing, business development, market research, demand generation, or related commercial experience preferred.

Physical Demands Include:

• Sitting, standing, and walking
• Use of hands and arms to operate office equipment
• Being able to see (20/25 vision with glasses, 20/25 without) and hear (with mechanical assistance if necessary) sufficient to understand and comprehend individual one-on-one conversations

Work Environment:

This person will work in an office which is a temperature controlled environment with moderate noise. There will be outside time spent in the manufacturing environment. This setting involves manufacturing equipment with others working in close proximity.

Supervisory Responsibilities:

• None