Senior Creative Designer

At GE Appliances, a Haier company, we come together to make “good things, for life.”  As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way.  We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.  

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities.

Interested in joining us on our journey?

As the Senior Creative Designer, you will lead the visual development of GE Appliances' corporate storytelling across digital, print, presentations, campaigns, and branded experiences. This role transforms business objectives into compelling creative concepts and executes high-quality design that strengthens the company's brand and elevates every audience touchpoint.
As a key member of the company’s content team, you will serve as a lead creative partner, collaborating with the team and internal stakeholders to develop campaigns, visual identities, reports, websites, graphics, and other creative assets. Success in this role requires exceptional design ability, creative thinking, and the ability to independently lead projects from concept through execution.

Position

Senior Creative Designer

Location

USA, Louisville, KY

How You'll Create Possibilities

Key Responsibilities:

• Translate business objectives into compelling visual concepts and campaign creative.
• Partner with the content team and stakeholders across the business to develop creative that supports corporate brand initiatives.
• Serve as a primary creative consultant, helping internal partners shape ideas into compelling visual campaigns and communication experiences.
• Design high-quality creative assets for digital, print, presentations, reports, websites, and events.
• Adapt creative concepts across multiple channels and formats, ensuring campaigns remain cohesive across web, social media, presentations, print, events, and internal communications.
• Develop enterprise-level communications including annual and economic impact reports, executive presentations, newsletters, brochures, signage, and event materials.
• Design visually engaging website pages and digital experiences that improve storytelling, usability, and audience engagement within the company's content management system.
• Create compelling visual assets, graphics, and design systems that strengthen storytelling across digital and print channels.
• Develop and maintain scalable design systems, templates, reusable assets, and brand standards that improve consistency and efficiency across the organization.
• Stay current on emerging trends in design, user experience, branding, and creative technology while leveraging AI-powered creative tools to improve quality, speed, and workflow efficiency.
• Manage and evolve the team's digital asset management system, ensuring creative assets are organized, accessible, and reusable.

What You'll Bring to Our Team

Minimum Qualifications:

• Bachelor's degree in Graphic Design, Visual Communications, Digital Design, or related field.
• 5 years of professional experience in brand design, creative services, or agency environments.
• Exceptional portfolio demonstrating campaign development, digital design, presentation design, and visual storytelling for companies or brands.
• Expert proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) or similar design software.
• Experience designing presentations, reports, websites, newsletters, and enterprise communications.
• Experience designing within content management systems and modern digital publishing environments.
• Strong understanding of typography, layout, branding, visual hierarchy, accessibility, and user-centered design.
• Excellent communication and presentation skills with the ability to confidently present creative concepts and explain design decisions to stakeholders.

Preferred Qualifications:

• Familiarity with responsive web design principles and digital user experience best practices.
• Experience supporting multiple internal clients within a fast-paced corporate or agency environment.

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.
This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.
By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

GE Appliances is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S