Senior Database Marketing Specialist

Position:
Sr Database Marketing Specialist, Conferences

Company:
Gartner, Inc.

Compensation:
64,000 USD - 87,000 USD

Location:
United States, Irving, TX

Employment type:
Full time

Work Arrangement:
Hybrid

Short Summary:
We are seeking a highly motivated and detail-oriented Sr. Database Marketing Specialist to join our team. The ideal candidate will have 2 to 3 years of experience in a business setting with demonstrated success using data to drive measurable commercial outcomes, maximize lead acquisition, and boost sales conversions in a fast-paced environment.

Responsibilities:
- Use Eloqua to perform marketing audience segmentation for conference campaigns
- Support team members with maintaining Power BI dashboards and SQL queries
- Analyze data and determine patterns with available tools
- Follow established privacy laws (e.g., CASL, GDPR) when building lists
- Assist in developing segmentation and testing processes to identify optimal target audience
- Monitor and track efficacy of campaign efforts and channel attribution
- Support team members in using data to advise internal marketing stakeholders
- Grow and apply skills in manipulating data in SQL including joins, aggregating data
- Use SQL or Excel to manipulate and analyze data
- Prepare and deliver presentations to internal peer-and-mid-level clients

Requirement:
- Bachelor’s or Master’s degree in business, marketing/communications, data analytics, computer science, mathematics, or other related field
- At least 2 years of commercial experience with an understanding of data segmentation, email marketing, marketing campaign analysis, and relational databases
- Experience using marketing automation tools such as Eloqua or similar platforms
- Experience with Microsoft Office applications including PowerPoint and Excel
- At least 1 year of reporting using Power BI or similar tool
- Experience with simple SQL queries
- Demonstrated ability to complete assigned projects on time
- Experience working with Salesforce (SFDC) is a plus

Benefits:
- Generous PTO
- 401k match up to $7,200 per year
- Opportunity to purchase company stock at a discount
- Annual bonus plan based on company and individual performance or role-based, uncapped sales incentive plan