Account Executive

Title: Account Executive

Location: Rochester, NY, USA

Account Executive

Territory-Based | Hybrid | Client-Facing Market Role 

Company: LocaliQ, powered by the USA TODAY Network 

Location:  This is a hybrid, outside sales role supporting a designated geographic territory surrounding Rochester, New York.  Success in this position requires regular in-market client and prospect engagement. While much of the work is performed remotely (home office)  and in the field, periodic attendance at a company office for meetings, training, collaboration, and business activities may be required. 

 

Why This Role Stands Out:  

Competitive base salary with uncapped commission and strong earning potential  

Contests, and recognition programs  

Consultative, full-cycle sales  

Hybrid flexibility with autonomy to manage your schedule and territory  

Strong onboarding, coaching, and sales enablement  

Access to an extensive mix of digital and traditional marketing solutions, enabling consultative, end-to-end strategies tailored to each client’s growth objectives 

Career Development – Clear paths to career advancement, mentor programs, and tools to manage your long-term career. 

Backed by marketing expertise, post-sale specialists, and industry-leading tools 

 

About LocaliQ  

At LocaliQ, the digital marketing division of USA TODAY Co., we help businesses grow by bringing together advanced marketing technology, trusted audience reach, and the expertise to turn it into results. In this role, you’ll work at the intersection of digital marketing and one of the most trusted media networks in the country—helping businesses connect with customers across the full marketing funnel.  

You’ll partner with clients to understand their goals, build strategies that combine performance-driven digital solutions with the reach of the USA TODAY Network, and deliver measurable outcomes. This is an opportunity to be part of a team that doesn’t just sell products. We bring together the right mix of solutions to drive real business growth.  

About the Role  

Our Integrated Media Specialist – Outside sales role is a consultative, relationship-driven sales position for someone who loves owning the full sales cycle—from net-new prospecting through long-term account growth—and who thrives in both hunting and managing client relationships.  

In this role, you will actively hunt for net-new business, while also managing, growing, and expanding an ongoing book of clients. You’ll create tailored marketing strategies, guide businesses from first conversation through ongoing performance discussions, and continually identify opportunities to deepen partnerships over time. You’ll act as a trusted marketing partner—not a transactional seller—balancing new business development with retention, upsell, and account expansion to drive long-term client value.  

Our Account Executive - Integrated Media Specialist role is partnered with a post-sales team that manages campaign performance, optimizes results, and prepares reporting. Additional support resources are available, including the Data and Insights team, Client Strategists, and other product-specific resources.  

In your first 90 days, you’ll gain confidence in LocaliQ’s solutions, tools, and sales approach while building meaningful prospecting and discovery habits. By the end of this period, you’ll be owning your territory and sales cycle end-to-end, with the support and coaching needed to set you up for long-term success.  

 

What You Will Do  

Build a consistent prospecting cadence using cold calls, email, social outreach, networking, and in-person or virtual meetings to develop a strong pipeline.  

Manage and grow a territory by balancing new business development, client retention, and account expansion.  

Lead thoughtful discovery conversations to understand business goals, marketing challenges, and growth opportunities.  

Build and present data-informed digital and traditional marketing proposals that connect strategy, tactics, and budget to client goals.  

Own the full sales cycle—from initial outreach through close—while maintaining accurate CRM activity, pipeline management, and forecasting.  

Partner with internal account management, creative, and strategy teams to support strong client outcomes.  

Stay engaged post-sale through reporting, optimization, and performance conversations that support renewals and continued growth.  

 

Qualifications  

2+ years of B2B sales experience with success in new business development, account growth, or business development roles  

Ability to run a full-cycle, consultative sales process—from discovery through proposal, negotiation, and close.  

Strong prospecting skills across phone, email, social, networking, and relationship-based outreach.  

Experience using CRM and sales tools with disciplined pipeline management and follow-up.  

Comfort learning and discussing digital marketing solutions such as search, social, display, and video (direct experience is a plus, not required).  

Excellent communication skills, business curiosity, and the ability to build credibility with diverse clients and stakeholders, influencing decisions through clear data-driven recommendations.  

Proficiency with CRM, Microsoft Office Suite, and AI tools such as Microsoft Copilot.  

Valid driver’s license and vehicle insurance  

 

Who Thrives Here  

High performers in this role are resilient, self-motivated, strategic and creative minded and competitive, with a strong drive to outperform and continuously take on greater impact. They are coachable and highly self-directed, comfortable initiating outreach, staying organized, asking thoughtful questions, and using data and tools to work efficiently. Energized by real-time results, they handle rejection well and maintain full ownership of their performance and trajectory.  

 

Benefits  

We believe high performance should be recognized and supported through compensation, development, and real opportunity to grow your skills.  

Competitive base salary + Uncapped commission opportunity   

401(k) with company match   

Career Progression Opportunities   

Flexibility and autonomy in a hybrid work environment

High-performance culture with recognition, incentives 

Comprehensive health, dental & vision coverage options and more   

Unlimited MTO time off, including paid holidays   

Structured onboarding to get you ramped fast   

Ongoing coaching from experienced leaders   

Access to industry-leading tools, resources, and marketing expertise 

Step into a territory where you can own the full sales cycle, bring smart marketing solutions to the table, and be recognized for the results you deliver. If you’re ready to grow your career and be part of a high-performing team, we encourage you to apply.  

The annualized base salary for this role will range between $$55,000 - $65,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.

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