YouTube Thumbnail Designer, WhatCulture

Who we are
We create trusted, expert content that helps millions of people discover more about the things they love, need and care about. From technology, gaming and entertainment to fashion, lifestyle, sport, finance and beyond, our specialist brands connect people with their passions every day.

Across websites, magazines, newsletters, social channels and events, we bring expert content to audiences around the world. We combine our deep specialist knowledge with innovative technology and data to create engaging experiences, build valuable communities and help people make better-informed decisions.

Behind it all are our people - passionate experts, creators, innovators and problem-solvers who are shaping the future of media.

The Team You’ll Join

WhatCulture is a leading brand in pop culture media covering a wide array of fandoms through numerous YouTube channels totalling over 8 million subscribers.

What you'll do

Reporting to the Head of Video, you'll work across our portfolio of channels. You'll be responsible for the design and creation of our video packaging across YouTube and social media platforms. You'll collaborate with teams to translate video topics and scripts into compelling and engaging thumbnails, pitch thumbnail concepts and video ideas, and analyse data from YouTube studio and study A/B test results to build a strong understanding of what works for our audience.

You'll research both our direct competitors and the wider YouTube landscape to discover trends and best practices and bring those learnings to our content. You'll source, edit and enhance images using professional editing tools to produce high quality artwork, create template and visual styles that other members of the team can use as well as other graphic design tasks such as creating templates for social media posts, poster designs and more.

What you’ll bring

• An ability to develop clickable concepts
• Knowledge of visual storytelling and composition
• A versatile and adaptable design aesthetic
• You know why a thumbnail gets clicked on, not just why it looks good
• You understand that a thumbnail and title work together as a package
• You know how to create curiosity without misleading the audience
• Vast knowledge of the YouTube landscape

Minimum Requirements

• A good portfolio and proven track record of producing high quality, high performing and data driven YouTube thumbnails
• A strong understanding of YouTube analytics and how to use it to improve future creative decisions
• A deep knowledge of audience psychology and behaviour
• An awareness of graphic design principles like visual hierarchy and colour
• Knowledge of Adobe CC

What we offer

• Uncapped leave
• Enhanced parental leave
• Discounted rates with Dental care and Private Medical care
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend scheme - with payment following the successful hire.
• Well-being support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan
• Salary sacrifice Pension scheme up to 5% match
• Our brand new office includes multiple bespoke studios, a break area with games and a free on-site gym complete with access to a personal trainer
• Free drinks and snacks in our office

The expected range for this role is £26,500 - £30,000.

This is a hybrid role, working 3 days per week from our Newcastle Office, 2 from home (or you can work fully from our office if you wish)

Internal job family level E7

Inclusion and Diversity at Future

At Future, we’re working to attract, retain and foster diverse talent, educating our colleagues in the importance of diversity, and review our internal processes so that they remain as free from bias as possible. We recognise that, in order to reach diverse communities through our content, we must first ensure ours is a culture in which diversity can thrive.

Find out more about Our Future, Our Responsibility on our website.

If you need any reasonable adjustments, please let us know, and we'll be happy to support you.

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