Senior Product Marketing Manager

Company Overview:

Role:

Key Responsibilities:

• Build positioning and messaging from scratch for products, features, or categories that don't have one yet, with minimal guidance.
• Set clear tradeoffs and differentiation so Marketing, Content, Support, and other core functions are all telling the same story.
• Translate what the product does into value members actually care about, and know when that story needs to change.

• Own GTM strategy and execution for complex, multi-surface launches, not just individual campaigns, with the goal of increasing retention and member growth.
• Set the learning agenda for each launch, and build playbooks the team can reuse so the process gets better over time.
• Manage cross-functional stakeholders and timelines from kickoff through retro.

• Make sure market, competitive, and member insight actually shape product and GTM decisions.
• Bring a point of view to research, working closely with UXR.

• Define and own the success metrics for your GTM initiatives, and connect them clearly to business outcomes (member growth, retention, winback, etc).
• Set metrics before launch, not after, and hold yourself accountable to them.

• Drive alignment at the PM, Brand, and leadership level, influencing people without needing formal authority to do it.
• Represent Product Marketing to external partners with the same care you'd bring to any internal relationship.

• Move fluidly across whichever area of the business needs a driver most. This role exists because there's more high-impact work right now than there are dedicated owners for it.
• Stay comfortable in ambiguity, and manage up proactively as priorities shift.
• Be direct with cross-functional partners, and escalate blockers instead of sitting on them.

Qualifications/Skills:

• 5+ years in product marketing or similar function, with extensive experience in DTC and real ownership of GTM strategy for at least one major product area.
• Experience building positioning and launch strategy from zero, ideally for a new product, category, or major relaunch.
• Partnership or co-marketing experience: you've represented your company externally, not just internally.
• Strong measurement instincts: you define success metrics before launch and hold yourself to them after.
• Direct, clear communicator who drives cross-functional alignment at the PM/Brand/VP level without formal authority.
• AI-native mindset: you use AI tools (Claude, ChatGPT, or equivalent) as a genuine force multiplier in all that you do.
• Experience in health, wellness, or another high-trust consumer category is a plus.

• • Ruthless Prioritization:
    • We don’t let perfect get in the way of progress.
    • We move quickly to drive value, not perfection.
    • We prioritize what drives impact.
    • We never compromise on standards of excellence.
  • Member-First, Always:
    • We design and deliver like we’re caring for someone we love.
    • We create calendar, actionable, human experience.
    • We prioritize responsiveness, peace of mine, and outcomes.
    • We empower members with truth, clarity, and care.
  • One Team, Moving Fast:
    • We are aligned in purpose, prioritization, and speed.
    • We gather diverse perspectives to make informed decisions.
    • We clear paths for each other and move fast together.
    • We communicate clearly and respectfully, rallying around shared goals.
  • Radical Ownership, Relentless Execution:We don’t just ship– we own outcomes and drive results.
    • We act with urgency and precision
    • We anticipate, initiate, and follow through.
    • We meet challenges with grit and pragmatism.
    • We embrace new tech to deliver better outcomes.
  • Mission Over Ego:We are ruthlessly aligned to our meission– and leave ego at the door.
    • We disagree and commit.
    • We don't tolerate politics or withholding information.
    • We operate with honesty, transparency, and respect.
  • Sustained Integrity in Every Detail: We earn trust by obsessing over accuracy, quality, and clarity in everything we do.
    • We prioritize clinical precision– data must be right.
    • We sweat the details because outcomes depend on them.

Why You'll Love Working With Us:

• Base: Up to $186,000 (Flexible depending on location and interview performance)
• Stock options
• Comprehensive health, dental, and vision plans for you and your family
• Flexible work environment
• Team off-sites and wellness initiatives
• Competitive vacation policy
• A culture that emphasizes continuous learning and personal growth