Middle Product Manager - Digital Advertising

Fullpath by Cox Automotive is a fast-growing tech company in the automotive space with hubs across the US and Israel. We are disrupting the multi-trillion-dollar transportation industry with our advanced Customer Data Platform (CDP). Our work happens in the fast lane as we bring AI-powered, data-driven solutions to a quickly evolving industry.

Our team at Fullpath is made up of curious and creative individuals who are always looking to achieve the impossible. We are bold, collaborative, and goal-driven. At our core, we believe every voice has value and can impact our bottom line. We are looking for a Product Manager to join our Activation unit and further scale out the Digital Advertising product.

If you are a creative, solutions-oriented individual who is ready to put your career in drive, Fullpath is the place for you!

This role is based in Tel-Aviv or Jerusalem and reports to the lead PM of the Digital Advertising domain.

• Shape Product Strategy: Partner with the Product Lead to shape the strategy and roadmap for a segment of our digital advertising suite, bringing customer and market insights from discovery through launch, adoption, and growth.
• Listen & champion the Voice of the Customer: Translate feedback into clear, prioritized specifications by running discovery with dealers and design partners through calls, feedback loops, and early-access programs. Actively include internal teams (CSMs, Sales, Ad Operations, Finance) in the problem discovery process to identify product gaps and opportunities.
• Execute & Iterate: Partner with engineering, design, and data teams to rapidly ship high-quality features, define success metrics, and leverage data insights to continuously iterate.
• Own Compliance, Support Ad Tech Integrations: Own OEM and regulatory compliance end-to-end, translating policy changes into safe, impactful product requirements, and help navigate platform integrations as ad tech evolves.
• Lead Go-to-Market & Communication: Collaborate closely with Sales, Marketing, and CSMs to shape product launches and training, while providing clear, ongoing roadmap and release updates across the entire organization.

• 3+ years of product management experience owning and scaling B2B SaaS products.
• A self-driven and naturally curious individual who approaches challenges with genuine humility and an open mind.
• AI-native with a genuine curiosity for AI products, leveraging AI tools as a core part of daily workflows.
• Thrives in ambiguity, with a demonstrated ability to translate opportunities and needs into products and features.
• Highly analytical and data-driven, with strong organizational skills and exceptional attention to detail.
• Great communicator and cross-functional leader across technical and business teams.
• Fluent in English (spoken and written)

• Experience from Ad-tech companies or relevant Digital Advertising experience - Strong Advantage.
• Experience with AI/LLM products or agent-based interfaces

• An awesome global team of forward-thinking, innovative go-getters.
• A front-row seat to the strategic decisions shaping the company at a pivotal moment.
• Direct partnership with the C Level leadership team — exposure, ownership, and visibility from day one.
• Learning and growth opportunities within a fast-paced tech startup environment. As a part of our team, your success in this role is crucial to our company's growth, and we are committed to supporting you.
• Of course - Wolt+ and lots of yummy office treats!