Product Manager - Activation

Fullpath by Cox Automotive is a fast-growing tech company in the automotive space with hubs across the US and Israel. We are disrupting the multi-trillion-dollar transportation industry with our advanced Customer Data Platform (CDP). Our work happens in the fast lane as we bring AI-powered, data-driven solutions to a quickly evolving industry.

Our team at Fullpath is made up of curious and creative individuals who are always looking to achieve the impossible. We are bold, collaborative, and goal-driven. At our core, we believe every voice has value and can impact our bottom line. We are looking for a Product Manager to join our Activation team and further scale out the Audience Activation product.

If you are a creative, solutions-oriented individual who is ready to put your career in drive, Fullpath is the place for you!

This role is based in Tel-Aviv or Jerusalem and reports to the lead PM of Audience Activation.

• Execute the roadmap for Audience Activation, balancing platform depth, delivery quality, and customer enablement with the pace of a live, rapidly-growing, revenue-generating product.
• Translate technical and architectural tradeoffs into product requirements and business impact, connecting platform decisions to customer adoption and revenue outcomes.
• Own both sides of the product lifecycle: the inbound work of discovery, specification, and technical decision-making, and the outbound work of launch, customer enablement, and ongoing adoption with CSMs.
• Engage directly and regularly with customers, CSMs, and internal stakeholders, turning real-world campaign challenges and customer needs into product decisions.
• Partner closely with R&D leads and engineering to shape and execute the roadmap.

• BSc in Computer Science or an equivalent technical background
• 3+ years of product management experience working on live, scaled B2B SaaS products
• A proven track record owning complex, technical messaging or campaign platforms (email/SMS delivery, audience orchestration, AI-powered personalization, or customer engagement products)
• Strong analytical skills and a data-driven approach to prioritization and impact measurement
• Experience working with US customers and the US market
• Fluent English (spoken and written)
• The ability to simplify highly technical concepts for non-technical stakeholders

• A background in marketing technology or adjacent domains
• Genuine curiosity about emerging technologies, particularly applied AI and how it can enhance product experiences
• Comfort operating with startup speed and urgency while maintaining the rigor a customer-facing platform demands
• Experience collaborating with distributed or cross-functional engineering teams
• The ability to translate technical complexity into clear narratives for customers, CSMs, and stakeholders

• An awesome global team of forward-thinking, innovative go-getters.
• A front-row seat to the strategic decisions shaping the company at a pivotal moment.
• Direct partnership with the C Level leadership team — exposure, ownership, and visibility from day one.
• Learning and growth opportunities within a fast-paced tech startup environment. As a part of our team, your success in this role is crucial to our company's growth, and we are committed to supporting you.
• Of course - Wolt+ and lots of yummy office treats!