Google Ads Specialist

Work location: Tai Seng, North-East Region, Singapore
Employment type: Full-time
Salary: S$3,500–5,000 per month
Key responsibilities
• Plan, set up, manage and optimise Google Ads campaigns based on business objectives
• Conduct keyword research and identify relevant search terms and opportunities
• Create and manage Search, Display, Performance Max and other relevant Google Ads campaigns
• Monitor campaign performance, including impressions, clicks, conversions, CTR, CPC and ROAS
• Analyse campaign data and identify areas for improvement
• Optimise keywords, bids, budgets, ad copy, targeting and campaign settings to improve performance
• Conduct A/B testing on ad copy, keywords, audiences and campaign strategies
• Monitor search terms and manage negative keywords to improve traffic quality
• Manage daily and monthly advertising budgets and ensure spending is aligned with campaign objectives
• Track leads, conversions and other relevant campaign results
About you
• Hands-on experience managing Google Ads campaigns is required
• Proven experience in Google Ads / PPC / Paid Search
• Strong understanding of Google Ads campaign setup, keyword targeting, bidding and optimisation
• Familiar with Google Analytics and Google Tag Manager
• Experience with conversion tracking and campaign performance analysis
• Comfortable working with advertising data, metrics and performance reports
• Strong analytical and problem-solving skills
• Able to manage multiple campaigns and budgets independently
• Good understanding of digital marketing and paid advertising principles
• Strong attention to detail and willingness to continuously optimise campaign performance