Principal Product Designer - DAM

Frontify is the brand platform behind some of the world's leading organizations, including Microsoft, Telefónica, Bosch, Mercedes-Benz, and Kia. We help every team bring brands to life — with governance in one place, seamless workflows across the tools people already use, and a foundation that's ready for AI.
We're driven by collaboration, curiosity, and the belief that great work can happen anywhere. What began in St. Gallen has grown to London, New York, and beyond. Wherever you join us, you'll take ownership from day one, shape work that reaches global brands, and help redefine how brands work in the age of AI.

What you'll shape
We're looking for a Principal Product Designer to join our DAM Product Group and take ownership of how users experience digital asset management within Frontify. You'll work embedded in a cross-functional team, making independent design decisions while collaborating closely with product managers, engineers, and researchers. This is a hands-on role — you'll be equally comfortable thinking through high-level UX strategy and getting deep into the details of interaction design and UI craft.

What you'll do

Make Frontify's DAM the most intuitive and powerful way for brands to organize, find, and distribute their digital assets. You'll own the design quality of your product area end to end, raising the bar for usability and consistency while ensuring every solution you ship genuinely solves real customer problems. As a principal-level designer, you'll also elevate those around you — mentoring junior designers, leading by example in how you approach craft and decision-making, and helping shape a culture of design excellence across the team.

• You'll own the UX and UI for your product area within DAM, driving design decisions independently from discovery through to shipped product.

• You'll partner with your product manager and engineering team, but you won't wait for direction — you'll proactively identify experience gaps and propose solutions.

• You'll design end-to-end flows, from early concepts and wireframes to polished, production-ready UI.

• You'll ground your work in user research, data, and customer feedback, advocating for the user when priorities compete.

• You'll collaborate with other designers across Frontify to maintain coherence across the broader platform experience.

• You'll contribute to design critiques and knowledge sharing, helping raise the craft standard across the team.

• You can work remotely or hybrid within Switzerland, with access to our offices in St. Gallen.

What you bring

• You have 8+ years of design experience working with SaaS or complex digital products, ideally with exposure to DAM, content management, or similar enterprise tooling.

• You have a portfolio demonstrating strong product thinking, end-to-end design ownership, and the ability to tackle complex information-heavy domains.

• You're expert-level proficient with design tools such as Figma and Adobe Creative Suite.

• You demonstrate strong strategic thinking with ability to balance user needs, business goals, and technical constraints.

• You have used the latest technologies (e.g. AI) and tools to enhance digital asset management workflows and user experiences.

• You have excellent presentation and communication skills with the ability to influence stakeholders at all levels.

• You're fluent in English.

What we offer

• A minimum of 25 days annual leave per year

• Parental, family care, and bereavement leave

• Daily sickness benefits and accident insurance

• Paid educational and wellbeing days off

• Wellbeing, learning and development, and commuter allowance

• Home office setup budget

• Pension fund: contributions paid 60% by us and 40% by you

• Access to exclusive perks and discounts from hundreds of top brands

• Workation: Work from inspiring locations around the world for up to 45 days per year!

• Invite to our summer company meet-up

We understand that every candidate's experience is different. If you're interested in this role but don't tick all the boxes, we still encourage you to apply.

A few things to know

Frontify is a place where authenticity and inclusion thrive, empowering every voice to help shape our future. We're committed to providing a fair and accessible recruitment process. If you have a disability and require reasonable adjustments at any stage, please speak with your Talent Partner. Any information you share will remain confidential.

This description outlines the primary duties of the role, which may evolve in response to business needs and company growth. We're looking for someone comfortable with change and excited to contribute to a dynamic environment. If this sounds like you, join us and help shape the future of branding.

We may conduct preliminary checks for successful candidates, depending on the role and in line with local laws. We'll share all relevant details during the interview process.

We use third-party artificial intelligence (AI) tools to record and transcribe interviews and to help our team review candidate profiles. These tools don’t replace human judgment, and all evaluations and final hiring decisions are made by our recruitment team. Please see our Privacy Notice for more information about how we process your data and how to exercise your privacy rights.