User Acquisition Specialist / PPC

Planet VPN is looking for a hands-on Paid UA Manager to own and scale profitable user acquisition across paid media, mobile ad networks, and affiliate partners. You’ll manage the full UA lifecycle: strategy, budgets, campaign execution, creative testing, optimization, measurement, and scaling.

You’ll own a scalable, compliant, and profitable acquisition engine, from the first ad impression through install, onboarding, activation, conversion, retention, and revenue. Your work will directly shape user quality, unit economics, and the pace of growth.

Responsibilities

• Own end-to-end paid UA across Google Ads, Apple Search Ads, Meta, Unity Ads, TikTok, and other ad networks, DSPs, and affiliate channels.
• Plan, launch, optimize, and scale campaigns across geos, languages, audiences, and bidding strategies; manage budgets, pacing, targeting, and channel mix.
• Own ROAS, CAC, conversion, retention, and cohort performance: scale winners and cut underperforming spend fast.
• Run a structured testing roadmap across channels, geos, audiences, creatives, messaging, offers, pricing models, and product/onboarding flows.
• Write performance-based creative briefs, run A/B tests, document learnings, and scale proven concepts.
• Work hands-on with MMPs (AppsFlyer, Adjust) and internal BI tools: analyze performance, identify issues, and turn insights into action.
• Partner with product, creative, analytics, and monetization teams to improve ad concepts, landing pages, app store assets, onboarding, activation, and conversion to paid.
• Manage relationships with ad networks, affiliates, MMPs, agencies, and platform reps; evaluate traffic quality, fraud risk, and partner performance.
• Ensure campaigns, creatives, and landing pages comply with platform policies, app store guidelines, privacy requirements, and advertising restrictions.
• Report on spend, performance, learnings, risks, forecasts, and next steps to leadership and stakeholders.

Requirements

• 5+ years of hands-on mobile UA or performance marketing with direct ownership of strategy, budgets, campaigns, and optimization.
• Strong experience with Google Ads, Apple Search Ads, Meta, and ad networks.
• Experience with affiliate networks or performance partners, including assessing traffic quality, incrementality, and fraud risk.
• Deep understanding of mobile performance metrics and cohort-based optimization.
• Hands-on experience with MMPs, attribution, and product analytics.
• Proven ability to develop, test, and scale creatives, offers, messaging, and product flows with creative and product teams.
• Practical understanding of ad review processes, restricted claims, privacy-related limitations, and creative compliance risks.
• Proactive, analytical, detail-oriented, and performance-driven; comfortable making fast data-driven decisions and owning commercial outcomes.
• English from B2.

Nice to have

• Experience in regulated or policy-sensitive verticals (VPN, privacy tech, cybersecurity, fintech, AdTech, subscriptions, or similar) is strongly preferred.
• Experience with subscription-based apps is a major plus.
• Experience with other ad platforms.
• Additional languages.

• Build personal AI agents using our premium infrastructure.
• Premium accounts for our products to keep your data protected.
• Freedom to work remotely from any location within GMT+1 – GMT+5.
• Internal R&D opportunities.
• Paid time off and sick leave.
• Direct impact on a large-scale global B2C product.
• A collaborative international team.
• Hardware upon completion of probation.