Head of Acquisition

Head of Acquisition

AI-Native Consumer Growth | Remote, Los Angeles strongly preferred | Full-time | Senior IC / Player-Coach (about 80% execution, 20% management)

About Ember

Ember is building the Bitcoin entertainment wallet: fun, accessible ways for millions of people to earn Bitcoin, play games, rip card packs and participate in the broader crypto economy. Its products sit at the intersection of consumer fintech, gaming and entertainment. Ember is a fast-growing, profitable consumer business with millions of users, meaningful paid acquisition scale and an unusually lean team.

About the Role

An exceptional, AI-native Growth Lead to own and scale the growth engine across paid acquisition, organic growth, ASO, creative and emerging channels. This is not a traditional management role: someone who still loves being in the weeds analyzing funnels, launching experiments, interrogating attribution data, developing creative hypotheses, working directly with agencies and platforms, and building systems that let a small team operate at the output of a much larger one. Works closely with the CEO and product leadership.

What You'll Own

• Growth strategy and experimentation: roadmap across paid, organic, ASO, referrals, affiliate, partnerships and emerging channels; a systematic experimentation engine; new acquisition loops and product-led growth; competitive analysis.
• Paid acquisition and creative: Meta, TikTok, Apple Search Ads, AppLovin and emerging platforms like Kick; campaign structure, bidding, targeting, creative testing and scaling; high-velocity AI-assisted creative; ad account health and policy fluency.
• Attribution, analytics and funnel optimization: attribution, incrementality, ROAS, CAC, LTV, payback, retention, cohorts; MMP vs. platform vs. internal attribution; impression to install to activation; dashboards; querying data directly.
• Organic, ASO and distribution: ASO testing (metadata, screenshots, keywords, reviews); content, social, SEO, referrals, creators, communities and AI-driven discovery; measurable incremental installs.
• Agency and partner management: performance, creative and ASO agencies; goals, incentives and accountability; deciding what stays external, moves in-house or gets automated.
• AI-native execution: research, creative concepts, analysis, internal tools, agents and automations; prototyping without engineering; more and better experiments.

What They're Looking For

• 2-5+ years of growth experience, ideally in consumer mobile, gaming, fintech or similar high-velocity consumer businesses
• Track record of personally scaling paid acquisition budgets from $500K to $3M
• Strong mobile growth and attribution knowledge; deep experimentation and statistical reasoning
• Strong intuition for consumer psychology, creative, offers and conversion
• Highly proficient with modern AI tools and frontier LLMs; builds lightweight systems and automations
• Strong agency-management experience
• Experience in sweepstakes, social casino, iGaming or another restricted ad category

Interview Process

Practical: diagnose a real growth funnel, design an experiment, analyze attribution and performance data, evaluate competitor growth strategies, and use frontier LLMs and AI tools live to solve a growth problem.

Benefits

Competitive cash compensation, performance bonus and meaningful equity; flexible PTO; health coverage plus fitness and equipment stipends; international company offsites and team outings.