Area Sales Manager
Position Overview
The Area Sales Manager is responsible for driving revenue growth and achieving sales targets within an assigned territory. This role focuses on developing new business opportunities, building strong customer relationships, and promoting capital equipment and related products. The ideal candidate has a proven B2B sales track record, strong communication skills, and the ability to develop effective territory strategies while delivering an exceptional customer experience.
Key Responsibilities
- Territory Sales & Revenue Growth: Achieve assigned sales quotas, identify growth opportunities, and develop strategies to maximize territory performance.
- Business Development: Identify and pursue new customers through prospecting, cold calling, referrals, networking, and lead generation.
- Customer Relationship Management: Build and maintain strong relationships with customers, practitioners, and key decision-makers to encourage long-term partnerships.
- Product Knowledge & Presentations: Develop a thorough understanding of products, technology, and competitive advantages to deliver effective presentations and product demonstrations.
- Sales Negotiations: Prepare accurate quotes, manage pricing and product configurations, negotiate contracts within company guidelines, and close sales.
- Market & Competitive Analysis: Monitor market trends, customer needs, competitor products, pricing, and industry developments to identify new opportunities.
- Cross-Functional Collaboration: Work with marketing and internal teams to coordinate promotional events, sales initiatives, and customer engagement activities.
- Customer Support: Maintain communication with customers after the sale, address concerns, and coordinate solutions to support customer satisfaction.
- Sales Reporting: Maintain accurate sales documentation, track pipeline activity, and provide updates on territory performance.
Qualifications
- 5+ years of B2B sales experience with a documented record of achieving or exceeding sales targets.
- Bachelor's degree in Science, Marketing, Business, or a related field preferred.
- Experience selling capital equipment, medical devices, or other technical products preferred.
- Strong prospecting, negotiation, presentation, and relationship-building skills.
- Ability to communicate complex product features and value propositions effectively.
- Self-motivated, organized, and disciplined in managing an assigned sales territory.
- Proficiency in Microsoft Office, including Excel, Word, and PowerPoint.
- Willingness to travel up to 35% as required.
- Fluency in both English and Spanish required.