Reddit & Communities Lead

Foundation helps B2B tech and SaaS brands get found, cited and recommended when their buyers ask AI for solutions. We do it through Generative Engine Optimization (GEO): the research, content, distribution and optimization that build a brand’s presence across LLMs, search, Reddit, YouTube and the sources they draw on.

Mission of the Role

You own Reddit and community work at Foundation: how we deliver it, how good it is, and how it grows. Reddit is one of the sources AI assistants lean on most, and it’s one of our biggest services. You make sure it’s done well, within the platforms’ rules, and that it opens the door to the rest of what we do.

Communities covers organic Reddit, plus Quora, forums, Discord and other communities as they grow. Paid Reddit sits with the Head of Paid Media, and you work together so paid and organic support each other.

Reports to: Head of Organic & AI Visibility. Direct reports: Reddit and community specialists not yet placed in pods, if any. Dotted line: the Reddit and community specialists in every pod.

What you'll own

• Execution. You own how Reddit and community work gets delivered: methods, SOPs, community rules, tooling, quality, and the mix of in-house and freelance work. When the platforms change, you change how we work before it costs us or our clients.
• The standard. You set the quality bar and run QA support, spot and close skills gaps, give input on reviews, and run the technical interview for every Reddit and community hire.
• Specialists who own their accounts. You train our specialists to build authority with clients and own their deliverables, not just work through a task list. Any specialists not yet placed in a pod report to you. The resource manager staffs them across pods.
• Growth across every book. You work with the AEO Marketing Directors to grow community work with existing clients and help them pitch it.
• The story. You explain, in a way clients remember, why a Reddit thread can decide what an AI assistant says about their brand. Directors use your narrative in renewals and pitches.
• New offerings. You spot what's next (showing up in Reddit Answers and running branded communities are the ones in front of us now) and make them sellable and deliverable.
• Client education and sales support. You run working sessions for clients and join pitches where your expertise wins the deal.

What you bring

• 6+ years in community marketing, with deep Reddit experience. You know how subreddits, moderators and Reddit's rules work, and you've built real presence for brands without getting banned or called out.
• You've run community work at volume, with a team or a bench of specialists, and kept the quality up.
• A clear view of how community activity shows up in AI answers, with results you can explain.
• You've already built things with AI: agents, tools or workflows you use in your real work (for example, monitoring, research or reporting), and you can show us how you built them. If you haven't built with AI yet, this role isn't the right fit right now.
• Experience teaching others and raising the bar for people who don't report to you.

Position Details:

• Full-time (Monday to Friday, ~40 hours/week), Full Remote
• Target Location: Canada, USA
• Compensation: Base salary 88k–110k depending on experience and location
• Variable compensation: Target 15% of base, tied to KPIs
• Where you land in the range depends on experience. US ranges may be adjusted for cost of labor in your state. Benefits are on top of base.

Immediate benefits:

TECH BUDGET

We will give you a budget to buy the gadgets and tech you need to execute.
Note: This benefit is available to residents of Canada only.

100% REMOTE

Flexible work environment—we expect you to work hard, but give you the freedom to do it in your preferred setting.

ALL NATIONAL HOLIDAYS

We offer time off for all National Holidays. Whether you’re living in Canada, the US, Australia or Japan — you’ll get those days off.

Benefits after three months:

PAID TIME OFF

Two weeks minimum paid vacation days.

WELLNESS & FITNESS COVERAGE

We cover all team members’ costs for gym or yoga memberships. You have to keep the mind right to keep the grind right.
Note: This benefit is available to residents of Canada only.

EDUCATION REIMBURSEMENT

Learning is very important in our culture! We offer a monthly stipend to encourage you to buy books, listen to webinars, and purchase materials that will help you grow professionally and personally.

COMPETITIVE MEDICAL & DENTAL BENEFITS

We offer a competitive dental and healthcare benefits plan for colleagues and their families.
Note: This benefit is available to residents of Canada only.

HOW TO APPLY:

As part of your application, please complete the Culture Index survey. This must be submitted to be considered for the role.

Once completed, please follow this link to submit your application form for the position.